The FAM
The FAM Editorial

Industry Insights &
Deep-Dive Analysis

Long-form editorial content covering innovation, materials, retail strategy, and the trends reshaping the mattress industry.

10
Articles
8
Categories

10 articles

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Innovation & Materials · March 6, 2026

The Unmatched Benefits of Pure Talalay Latex

A deep dive into the premium material redefining sleep comfort — and the company behind the only two factories in the world that can make it.

By Mark Kinsley · 8 min read
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AI Is Not a Toy. It’s the Next Operating System for the Mattress Industry.
ISPA Expo 2026
AI & Innovation·March 12, 2026

AI Is Not a Toy. It’s the Next Operating System for the Mattress Industry.

At ISPA Expo 2026, The FAM CEO Mark Kinsley challenged sleep industry leaders to stop dabbling with AI and start building real operating advantage — before someone else does.

10 min readRead Article
The Mattress Industry Is Resilient, Competitive, and Poised for Recovery
ISPA Expo 2026
Events & Recaps·March 12, 2026

The Mattress Industry Is Resilient, Competitive, and Poised for Recovery

Key takeaways from the ISPA Expo 2026 Industry Outlook session — covering demand forecasts, housing trends, demographics, and the structural forces shaping the path forward.

9 min readRead Article
Purpose, Drive, and the Art of Showing Up
Sleep Summit 2025
Leadership·March 7, 2026

Purpose, Drive, and the Art of Showing Up

Patrick Wolf on the personal purpose that fuels elite performance, the traits that separate great salespeople from average ones, and the sleep facts every retailer should know.

7 min readRead Article
The Future of the Mattress Showroom Is Three-Dimensional
Sleep Summit 2025
Innovation & Materials·March 7, 2026

The Future of the Mattress Showroom Is Three-Dimensional

Kevin Kappenman on 3D body scanning, carbon fiber support, and how technology is transforming the retail sleep experience from a guess into a science.

7 min readRead Article
Bring the Funk
Sleep Summit 2025
Retail Strategy·March 7, 2026

Bring the Funk

Scott Vaughn on elite positioning, the premium market opportunity, and why the retailers who stop competing on price are the ones who win.

6 min readRead Article
What Sam Walton Knew That Most Retailers Have Forgotten
Sleep Summit 2025
Leadership·March 7, 2026

What Sam Walton Knew That Most Retailers Have Forgotten

Russ Robertson on radical customer commitment, radical employee transparency, and why the hardest things in retail are always the most important ones.

6 min readRead Article
The Science of Sleep Is Your Competitive Advantage
Sleep Summit 2025
Industry Trends·March 7, 2026

The Science of Sleep Is Your Competitive Advantage

Sleep physician Dr. Elie Gottlieb explains how clinical sleep knowledge can transform the way mattress retailers sell — and why the industry is sitting on an untapped educational goldmine.

6 min readRead Article
The Four Wheels That Keep Your Store on the Road
Sleep Summit 2025
Retail Strategy·March 7, 2026

The Four Wheels That Keep Your Store on the Road

Jason Goodman's framework for sustainable, profitable growth — Traffic, Transactions, Ticket, and Margin — and why most retailers are unknowingly driving on a flat.

7 min readRead Article
Reading the Economic Room
Sleep Summit 2025
Industry Trends·March 7, 2026

Reading the Economic Room

Economist Dr. Chris Kuehl breaks down the K-shaped recovery, tariff inflation, and what mattress retailers need to know about the consumer landscape heading into 2026.

7 min readRead Article

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