The Unmatched Benefits of Pure Talalay Latex
A deep dive into the premium material redefining sleep comfort — and the company behind the only two factories in the world that can make it.
All Articles

AI Is Not a Toy. It’s the Next Operating System for the Mattress Industry.
At ISPA Expo 2026, The FAM CEO Mark Kinsley challenged sleep industry leaders to stop dabbling with AI and start building real operating advantage — before someone else does.

The Mattress Industry Is Resilient, Competitive, and Poised for Recovery
Key takeaways from the ISPA Expo 2026 Industry Outlook session — covering demand forecasts, housing trends, demographics, and the structural forces shaping the path forward.

Purpose, Drive, and the Art of Showing Up
Patrick Wolf on the personal purpose that fuels elite performance, the traits that separate great salespeople from average ones, and the sleep facts every retailer should know.

The Future of the Mattress Showroom Is Three-Dimensional
Kevin Kappenman on 3D body scanning, carbon fiber support, and how technology is transforming the retail sleep experience from a guess into a science.

Bring the Funk
Scott Vaughn on elite positioning, the premium market opportunity, and why the retailers who stop competing on price are the ones who win.

What Sam Walton Knew That Most Retailers Have Forgotten
Russ Robertson on radical customer commitment, radical employee transparency, and why the hardest things in retail are always the most important ones.

The Science of Sleep Is Your Competitive Advantage
Sleep physician Dr. Elie Gottlieb explains how clinical sleep knowledge can transform the way mattress retailers sell — and why the industry is sitting on an untapped educational goldmine.

The Four Wheels That Keep Your Store on the Road
Jason Goodman's framework for sustainable, profitable growth — Traffic, Transactions, Ticket, and Margin — and why most retailers are unknowingly driving on a flat.

Reading the Economic Room
Economist Dr. Chris Kuehl breaks down the K-shaped recovery, tariff inflation, and what mattress retailers need to know about the consumer landscape heading into 2026.
