The Mattress Industry's Most Trusted Platform
The FAM connects brands, retailers, and innovators across the sleep industry through world-class events, the industry's most-listened-to podcast, and one of the most engaged professional communities in the sleep business.
When you partner with The FAM, you're not buying an ad slot — you're earning a seat at the table where the industry's most important conversations happen.
Trusted by the industry's most recognized brands
The sleep industry is full of brilliant builders. Storytelling is a different craft.
Whether you supply the foam, engineer the springs, manufacture the finished bed, build the software that runs the showroom floor, or design the point-of-sale experience that closes the sale — you are exceptional at what you do.
Most companies in this industry have a storytelling problem. Some are good at it — but even they struggle to reach the right audience with the right message at the right moment. That's where The FAM comes in. We tell your story and we have the platform to send it out.
We serve component suppliers, finished goods manufacturers, technology and software companies, business services providers, and point-of-sale and retail partners.
Noise is the enemy. Irrelevance is the risk.
Retail buyers are overwhelmed. Trade show impressions fade. Generic marketing content gets scrolled past by the exact people you need to reach.
You could push out more content. But content without context — without a trusted editorial voice behind it — doesn't move the needle. It just adds to the noise.
The window to establish credibility in this industry is narrower than it looks. The brands that move now will own the conversation for years to come.
The FAM is a storytelling engine built for this industry.
We are not an agency. We are a storytelling engine. We tell relevant stories, elevate innovation, and shine a spotlight on the brands and people shaping the future of sleep. We cover this industry by giving people a platform to tell their stories — and we have the reach to make sure those stories land.
700+ episodes. A weekly newsletter. Three live events a year. A community built on trust, not transactions.
You're not buying an ad. You're buying a seat inside the story — and a direct line to the most engaged community in the mattress industry.
The Only Platform Built for This Industry
Every other media buy puts your brand in front of a general business audience. The FAM puts you in front of the exact people who buy, sell, and build the sleep industry.
The only media platform built exclusively for the mattress and sleep industry
Direct access to decision-makers — not a general B2B audience
The FAM is the most connected community in the mattress industry
Every touchpoint is story-driven, not advertising noise
Programs are built around your goals, not pre-packaged ad slots
Proven track record of driving brand awareness, retailer relationships, and sales
The Most Engaged Audience in the Industry
The FAM's combined audience spans every segment of the mattress and sleep industry — from independent retailers to global brands. These are not passive followers; they are active professionals who act on what they learn from The FAM.
Reach Decision-Makers Where They Are
From the podcast they listen to on their commute to the newsletter they read every Monday morning — The FAM is embedded in the daily professional life of the sleep industry.
Podcast Sponsorship
The FAM Podcast with Mark Kinsley
700+ episodes and growing — the most-listened-to podcast in the mattress industry. Reach decision-makers during their commute, workout, and workday with host-read ads, segment sponsorships, and dedicated episodes.
- Host-read pre-roll & mid-roll ads
- Sponsored deep-dive episodes
- Guest interview placement
- Episode series sponsorship
- Podcast show notes & links
Email Newsletter
The FAM Weekly
A curated weekly newsletter delivered to 5,000+ mattress industry professionals. Above-average open rates, highly engaged readership, and a direct line to the decision-makers who shape the industry.
- Sponsored newsletter placement
- Dedicated email blast to full list
- Product or event feature
- Branded content section
- Custom CTA with tracked links
LinkedIn & Social
Organic + Paid Distribution
Mark Kinsley's LinkedIn presence reaches thousands of mattress industry professionals with high-engagement content. Sponsored posts, co-created content, and paid distribution amplify your brand across the industry's most active professional network.
- Sponsored LinkedIn posts
- Co-created thought leadership content
- Paid social media distribution
- LinkedIn newsletter features
- Video content & reels
Paid Media Distribution
Brand Presence Campaigns
Structured paid rotation across LinkedIn and Facebook, targeting mattress retailers, owners, buyers, and merchandisers — plus lookalike audiences built from The FAM's email list and retargeting for video viewers and landing page visitors.
- LinkedIn & Facebook paid campaigns
- Lookalike audience targeting
- Retargeting for video viewers
- Landing page visitor retargeting
- Monthly performance reporting
The Events That Define the Industry Calendar
Three signature events, each with a distinct audience and purpose — and each offering a unique opportunity to put your brand in front of the people who matter most.
Dream Camp
Santa Barbara, CA · 40 Attendees
Invitation Only
An invitation-only executive retreat for sleep industry leaders. Expert-led innovation frameworks, unconventional experiences, and the connections that change your business trajectory.
Sponsorship Value
Intimate access to 40 of the industry's most influential decision-makers over four days. Brand presence at meals, sessions, and experiences — not a trade show booth, but a genuine seat at the table.
- Brand presence throughout the retreat
- Speaking or workshop opportunity
- Exclusive dinner or experience sponsorship
- Logo on all event materials
- Attendee list access (with consent)
Sleep Summit
Bentonville, AR · 200+ Attendees
Annual Conference
The mattress industry's premier annual conference. World-class speakers, actionable sessions, and the most concentrated gathering of sleep industry leaders in the world.
Sponsorship Value
Maximum brand visibility in front of 200+ industry leaders over four days. Stage presence, branded experiences, and deep integration into the event that defines the industry calendar.
- Stage sponsorship & speaking slot
- Branded breakout session
- Exhibit space & demo area
- Sponsored happy hour or dinner
- Logo on all event materials & app
Vegas Market Happy Hour
Las Vegas, NV · 150+ Attendees
Annual Networking Event
The FAM's signature Vegas Market gathering — the most anticipated happy hour at the show. Retailers, brands, and suppliers come together for an evening of genuine connection.
Sponsorship Value
Presenting sponsorship of the most-attended FAM social event of the year. Brand presence in front of 150+ industry professionals in a relaxed, high-energy environment.
- Presenting sponsor recognition
- Branded signage & activations
- Social media coverage
- Invitation to exclusive pre-event dinner
- Post-event recap content
Editorial Recognition That Moves the Needle
The FAM Innovation Spotlight is the industry's most respected merit-based editorial recognition program. It's not a contest — it's a curated showcase of the products and people genuinely shaping the future of sleep.
Honorees receive the official Innovation Honors badge, amplification across all FAM channels, and eligibility for the prestigious FAMMYs awards — the industry's highest recognition.
- Editorial recognition in The FAM Innovation Spotlight
- Official Innovation Honors badge (licensable for marketing)
- Feature in The FAM Podcast and newsletter
- Eligibility for the prestigious FAMMYs awards
- Inclusion in the Innovation Spotlight digital hub
- Social media amplification across all FAM channels
Built Around Your Goals
No pre-packaged ad slots. Every partnership program is custom-built to match your specific objectives, audience, and timeline.
Integrated Annual Partnership
A fully custom program combining podcast, newsletter, events, and paid media into a cohesive year-long presence. Built around your specific goals, audience, and calendar.
Retailer Engagement Program
Direct access to mattress retailers through targeted email campaigns, podcast content, and event activations — designed to drive sell-through and brand preference at the store level.
Brand Awareness Campaign
Multi-channel brand presence across podcast, newsletter, LinkedIn, and paid media — ideal for new market entrants or brands looking to establish authority in the industry.
Content Marketing Program
Co-created editorial content — articles, podcast episodes, video features, and newsletter series — that positions your brand as a thought leader in the sleep industry.
Every Deliverable, On the Table
When we build a custom program, we draw from the full menu below — mixing and matching deliverables to hit your specific goals and budget. Nothing is pre-packaged; everything is intentional.
Podcast
- Host-read pre-roll & mid-roll sponsorship
- Dedicated sponsored episode
- Guest interview placement
- Episode series sponsorship
- Podcast show notes & tracked links
- YouTube video sponsorship
- Podcast ad creative consultation
Email & Newsletter
- Sponsored newsletter placement
- Dedicated email blast
- Product or event feature
- Branded content section
- Custom CTA with tracked links
- Email sequence sponsorship
- Co-branded email campaign
LinkedIn & Social
- Sponsored LinkedIn posts
- Co-created thought leadership content
- Paid social media distribution
- LinkedIn newsletter features
- Short-form video & reels
- Social media takeover
- Lookalike audience campaigns
Paid Media
- LinkedIn & Facebook paid campaigns
- Retargeting for video viewers
- Landing page visitor retargeting
- Brand presence rotation
- Monthly performance reporting
- Lookalike audience targeting
Events
- Dream Camp presenting sponsorship
- Sleep Summit stage sponsorship
- Branded breakout session
- Exhibit space & demo area
- Sponsored happy hour or dinner
- Vegas Market Happy Hour sponsorship
- Pre-event VIP dinner sponsorship
- Event recap content & social coverage
- Attendee list access (with consent)
Editorial & Innovation
- Innovation Spotlight feature
- Innovation Honors badge (licensable)
- FAMMYs award eligibility
- Co-authored thought leadership article
- Industry trend report sponsorship
- Product launch announcement
See What a FAM Partnership Looks Like
This is an example of the kind of content we create for our partners — story-driven, industry-specific, and built to move the people who matter most to your brand.
Trusted by Industry Leaders
"Dream Camp changed the way I think about my business. The relationships I built in those three days have paid dividends every single year since."
"Sleep Summit is the one event I refuse to miss. The quality of conversations, the caliber of speakers, and the energy of the community is unlike anything else in our industry."
"The FAM isn't just an event company — it's a community that genuinely cares about your growth. Mark Kinsley has built something truly special for this industry."
Retailer Intelligence — Know Every Account Before You Walk In
The FAM's Retailer Intelligence platform gives brand reps a complete view of U.S. mattress retail distribution — 5,845+ chains, A/B/C account scoring, census income data, and brand reach reports. Stop guessing. Start knowing.
Let's Build Something Together
Every partnership starts with a conversation. Tell us about your goals and we'll put together a custom program that delivers real results for your brand.
No templates. No pre-packaged tiers. Just a thoughtful program built around what you're trying to accomplish.
Connect with The FAM