SAVE THE DATE: Sleep Summit Oct 8-11, 2024

Wrong Turn: The Cautionary Tale of a Mattress Brand’s Misguided Investments in (Amazing) Innovation

Paul Longman is an industry veteran who is no stranger to changing the status quo and doing things that have never been done.

On today’s episode, Paul Longman, the former Leggett & Platt Managing Director turned Founder and CEO of iSense and Advanced Sleep Technologies, joins Mark Kinsley to discuss these latest endeavours, including how to launch a new product, innovative technology and live abroad.

Plus, they discuss the Sleep Summit quiz question of:

What percentage of mattresses sold in the US are adjustable firmness?

Catch the answer to this question, learn the strangest place Paul has ever slept, and how to build value in something new that’s never been done before .

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