June 19, 2025

Wrong Turn: The Cautionary Tale of a Mattress Brand’s Misguided Investments in (Amazing) Innovation

Paul Longman is an industry veteran who is no stranger to changing the status quo and doing things that have never been done.

On today’s episode, Paul Longman, the former Leggett & Platt Managing Director turned Founder and CEO of iSense and Advanced Sleep Technologies, joins Mark Kinsley to discuss these latest endeavours, including how to launch a new product, innovative technology and live abroad.

Plus, they discuss the Sleep Summit quiz question of:

What percentage of mattresses sold in the US are adjustable firmness?

Catch the answer to this question, learn the strangest place Paul has ever slept, and how to build value in something new that’s never been done before .

Special Thanks to Our Partners

PranaSleep

PranaSleep is the luxury mattress collection that’s quietly driven success inside one of America’s top retailers. For the first time ever, this elite line is available to select top-tier retail partners.

Handcrafted in pristine U.S. factories with meticulous attention to detail, PranaSleep mattresses feature 100% natural materials, high-performance luxury latex, and the world’s only machines that quilt latex directly into the top panel—creating a one-of-a-kind, indulgent sleep experience.

Born from decades of sleep industry expertise and built on real-world retail feedback, PranaSleep is engineered to deliver unmatched comfort, support, and retail performance. Elevate your assortment, differentiate your floor, and give your customers the best possible sleep—and a reason to return.
 
Visit PranaSleep.com to apply now.
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