The FAM · Founding Manufacturer Partnership
Elevating Women
in Sleep Retail.
Imagine sending female retailers to Sleep Summit for free — and being the brand that made it happen.
The Mission
Women drive the majority of mattress purchasing decisions in America.
Inside the mattress and furniture industry, women remain underrepresented in ownership, executive leadership, and influence.
In 2026, The FAM is choosing to lead. We will fund free tickets for female retailers and create dedicated leadership programming designed to expand access, accelerate advancement, and strengthen the future of specialty retail.
"This initiative is not symbolic. It is structural."
The Structure
One $25,000 commitment.
Everything unlocks.
Each Founding Manufacturer Partner makes a $25,000 investment in the Women in Sleep Initiative, providing six months of ongoing, high-profile visibility connected to the first-of-its-kind movement in the mattress industry.
You Invest in Women
Your $25,000 funds free Sleep Summit tickets for female retailers and powers women-focused leadership programming at Sleep Summit 2026.
The Triggering Event
That commitment is the triggering event. It activates six months of always-on, compounding visibility across podcast, email, social, and press.
Preferred Partner Pricing
Once you invest in women, it unlocks preferred partner pricing across every Sleep Summit 2026 sponsorship package — up to 30% savings.
The Core Commitment
Free Sleep Summit Tickets
Female retailers in mattress and furniture receive complimentary access to Sleep Summit 2026.
"Her Story" Podcast Series
A dedicated podcast series elevating female voices across the mattress and furniture industry.
Ongoing Industry Recognition
Six months of always-on recognition across every FAM channel — driven by your partnership.
Exclusive On-Site Experiences
Dedicated women's programming and networking experiences at Sleep Summit 2026.
Partners are positioned as enablers, not advertisers.
Program Timeline
Six months of momentum.
Public launch and announcement
Paid amplification + Better Sleep Month halo
Always-on visibility through content, email, podcast, and social
Live execution and recognition at Sleep Summit
Internal Marketing Engine
Always-On. Predictable. Compounding.
Your brand is woven into every channel The FAM operates — not as an ad, but as a named partner in a movement.
Podcast
- →Pre-produced sponsor spot at the top of every episode
- →Live host-read mentions during April launch weeks
- →Monthly mentions through Sleep Summit
- →Dedicated Her Story series with sponsor recognition
- →Post-event recap episode spotlighting Females of The FAM
- →Dedicated e-blasts on Tuesdays during key moments
- →Weekly newsletter placement every week through Sleep Summit
- →Sponsor logos and mentions in all Females of The FAM sections
Social & Paid
- →$150/week boosted social during launch (May 4)
- →$300 boosted social during Furniture Today Betting Conference week
- →$10/week boosted evergreen posts during sustain phase
- →Paid spend amplifies organic momentum
Trade Press
- →Press release announcing free tickets for women
- →Launch of Females of The FAM Unite
- →Partner recognition in all trade coverage
- →Follow-up outreach during major industry moments
Sleep Summit On-Site
- →Main stage screen graphics
- →Giant LED exhibit hall display
- →Four branded signs throughout the exhibit hall
- →Public stage acknowledgment by Tara Kinsley (and Mark Kinsley)
Post-Event Content
- →Dedicated podcast recap episode
- →Sponsor recognition woven into narrative
- →Long-tail content value beyond the event
Master Marketing Calendar
Every touchpoint. Every week.
| Date | Podcast | Newsletter | Social | Paid | Notes | |
|---|---|---|---|---|---|---|
| Apr 6 | Live host-read + pre-roll | — | Feature block | Launch posts | — | Public announcement week |
| Apr 9 | Pre-roll runs | Dedicated e-blast | Feature block | Organic posts | — | First email push |
| Apr 13 | Live host-read | — | Feature block | Organic posts | — | Reinforcement |
| Apr 20 | Live host-read | — | Feature block | Organic posts | — | Momentum |
| Apr 23 | Pre-roll runs | Dedicated e-blast | Feature block | Organic posts | — | Second email push |
| Apr 27 | Live host-read | — | Feature block | Organic posts | — | End of April cadence |
| May 4 | Pre-roll runs | Weekly section | Feature block | Boosted post | $150 | Paid amplification begins |
| May 11 | Pre-roll runs | Weekly section | Feature block | Boosted posts | $300 | Furniture Today Betting Conf. |
| May 18 | Pre-roll runs | Weekly section | Feature block | Boosted evergreen | $10 | Sustain |
| May 25 | Pre-roll runs | Weekly section | Feature block | Boosted evergreen | $10 | Sustain |
| Jun (Weekly) | Pre-roll runs | Weekly section | Feature block | Boosted evergreen | $10/wk | Always-on |
| Jul (Weekly) | Pre-roll runs | Weekly section | Feature block | Boosted evergreen | $10/wk | Always-on |
| Aug (Weekly) | Pre-roll runs | Weekly section | Feature block | Boosted evergreen | $10/wk | Always-on |
| Sep (Weekly) | Pre-roll runs | Weekly section | Feature block | Boosted evergreen | $10/wk | Countdown phase |
| Oct (Summit) | On-site mentions | On-site comms | Event edition | Live content | — | Execution |
| Post-Summit | Recap episode | Follow-up email | Recap feature | Recap posts | — | Long-tail value |
Only 4 Founding Partners
$25,000 Investment.
Unmatched visibility.
One chance to make herstory.
Your investment unlocks six months of high-profile exposure and secures dramatically discounted Sleep Summit 2026 sponsorship opportunities.
The BEST package delivers the largest savings and the strongest brand presence. The structure rewards brands that lean in.
| Package | Retail Price | Savings | Partner Investment |
|---|---|---|---|
| Good | $15,000 | Save $2,250 (15%) | $12,750 |
| Better | $20,000 | Save $4,000 (20%) | $16,000 |
| Best | $25,000 | Save $7,500 (30%) | $17,500 |
Let's Make It Fun
The Manufacturer Activation Race
Goal: Drive 60 female retailer registrations by July 24, 2026 (Las Vegas Summer Market). Each partner competes — privately — to help drive registrations through relationships, outreach, and activation.
A private women-only networking and leadership development event at Sleep Summit.
- ✓Sole sponsorship of the Beautiful Breakfast
- ✓Brand presence throughout the event environment
- ✓Dedicated speaking time to attending female retail leaders
- ✓Direct relationship-building opportunity
- ✓Signature Sleep Summit leadership moment tied to women's advancement
Highly visible, highly credible, and publicly aligned with industry progress.
- ✓5-minute main stage speaking segment inside core Sleep Summit programming
- ✓Introduction from stage as a leading supporter of women in sleep retail
- ✓Opportunity to introduce the FAM-style Women Leadership Panel
- ✓Option to produce a short branded film featuring women leaders
- ✓Logo recognition on the stage intro slide
Why This Matters
This is not a logo play.
This is leadership in action.
Women influence the majority of consumer purchase decisions in sleep.
Women are underrepresented in executive leadership across mattress manufacturing and retail.
Retailers notice who shows up.
Retailers remember who invests.
Retailers respond to brands that align with progress.
This initiative creates direct connection to female retail decision makers, elevated brand trust, authentic storytelling opportunities, recruiting and retention value, and long-term relationship equity.
Partners remove barriers. Women show up. The industry sees who made it happen — you.
Leadership Positioning
You are not buying a logo placement.
You are aligning your brand with the future of the industry.
When you help bring more women into the room, you are helping strengthen leadership pipelines. You help shape the next generation of retail growth.
Let's make herstory together.
Reach out to The FAM team to secure your founding partner position.