SAVE THE DATE: Sleep Summit Oct 8-11, 2024

Welcome to the A.I. Sleep Revolution: Bryte Introduces “Sleep Concierge” in its Innovative Smart Mattress

The dream of AI mattresses that rock you to sleep.

Rex Harris is the chief product officer at Bryte, a company creating restorative sleep technology using leading edge science. Now, Bryte is taking their mattress and including features of advanced AI and generative capabilities like Sleep Concierge, to provide tailored sleep advice and adjusts mattress comfort in real time.

In this episode, Harris discussed how Bryte leverages AI to create personalized sleep experiences. He explained that the mattress contains over 90 independently controlled air coils that gently inflate and deflate to mimic the feeling of being rocked to sleep. Paired with synchronized audio, Bryte’s signature “Somnify” experience induces deep relaxation, even in the middle of a bustling convention hall, as the host discovered after testing it out.

TAKEAWAYS

1) Bryte has evolved from using predictive AI that responds to the sleeper’s movements to conversational AI that provides empathetic sleep coaching.

2) The AI looks at long-term sleep data trends to make small but impactful suggestions, like nudging you to maintain a regular bedtime.

3) Bryte aims to partner with mattress brands to bring their transformative “inside” technology to more products, staying true to their mission of improving sleep for all.

Connect with Rex and Bryte!

💻 Bryte Website

📲 LinkedIn: Bryte || Rex

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FULL TRANSCRIPTION

Imagine being able to make changes to your mattress through a natural conversation. The future has arrived. It is moving fast. And Rex Harris with Bright is here to break it down. The Sleep Summit show begins right now.

I would like to welcome to the show. Downhill Ripper, chief product officer at Bright, Rex Harris.

Rex, thank you so much for being here on the show. I appreciate it, man.

Thank you for having me. Appreciate it. We are here to just talk about downhill ripping and making it

right. Yeah, pretty much. Yeah. We’ll get to some other like sleep stuff later because you’re gonna have to sleep after you, you know, rip it in Bentonville or Pennsylvania or wherever you’ve got your, uh, able to find some of that hero dirt.

Um, that’s right. Actually, you and I connected originally because you came to Bentonville to dream camp and, uh, the team from bright was like, Hey, if anybody’s going to go to be a part of this dream camp event, which is going to have a heavy dose of mountain biking. It should be Rex because he is an absolute ripper and a huge fan of mountain biking.

And that was how we met.

Yeah. And the writing and, and, uh, Bentonville is, is quite special. It was very fortunate and grateful to, to be a part of it. It was a wonderful conference as well. Although unconference, I think, uh, might be the better terminology for it. It was definitely a unique event. Yeah. Rhyme was, was

pretty awesome.

Well, we do have another dream camp that’s going to be coming up at the end of April. I haven’t announced it yet, but you know, carve out some calendar time. I’m saying around late April, like last few days and like first week of May. So we’ll hopefully be back at it. I always try to find some mountain biking if we can, you know, me.

Absolutely. Well, hey Rex, you are, like I said, the chief product officer at Bright and Bright is a company whose restorative sleep technology builds on leading edge scientific research to introduce a new approach to optimizing natural restorative sleep. Now I have experienced the Bright product. I was at, I was at the event, uh, in New York where Bright had set up a space and that was an event for the hotel business.

And I remember texting with the, I’m like, Hey, we’re in the same place at the same time. I really have to see this mattress experience it. And I remember I had about 10 minutes that I went through this Somnify experience and I’ve seen all the bells and whistles. I’ve been in this industry for a fair shake.

And I’m skeptical. I just have to say I’m coming in skeptical, but also very open. And I remember Luke gave me like the, the mask and the headphones and you guys set me up. And like I said, I was very open to the experience and I put on something with like some Irish flutes, I think is what it was. And I sit back there and I, I’m in the middle of this giant convention hall, but you know, blacked out on the mask.

I’ve got full noise canceling headphones. And 10 minutes later, I stood up and I felt slightly disoriented as if I had been transported to a new state of mind. And I’m not even kidding. Like this actually happened to me. I felt relaxed. I felt as if I was energized, but not like on caffeine. I just felt like, truly, I know you guys talk about this a lot, I felt restored.

In the middle of travel chaos and all that goes along with being on the road, I felt restored. I was blown away. I didn’t even know what fully happened. Tell me what happened to

me. Yeah, I mean, that that’s a high praise and I remember being there. So I appreciate the honest recounting of this experience to, uh, yeah, what the, what the team’s built is really special, uh, to kind of get a little into somnifies the feature.

I think it’s important to discuss a little bit about the bright mattress and how it can actually facilitate such a transformative experience, which is. Uh, we, you know, have a mattress that is pneumatic based in terms of its core technology. It’s for quiet pumps and a set of valves and, you know, a computer within the foot of the mattress that you can never hear.

Um, what that does is, you know, we have 90 of these rebalancers or air foils that are essentially independently controlled through this system. Gives us the ability to create an experience like you have with Somfy, one of our, you know, kind of hero features for multi sensory relaxation. The bed is able to kind of sequence inflates and deflates on all of those individual air coils to really provide this kind of experience that many people would say rocks them to sleep.

We’ve paired that with audio that’s in sync. So it’s custom created audio that is specifically built. Or produced to, to kind of sync with the bed motion. And it’s really potent in terms of helping people fall asleep, which, you know, is, is a, you know, sort of unfortunate and growing issue that we’ve heard from customers also then in the context of being on a very busy, you know, conference or a sort of show floor can kind of pull you out of that and give you that moment of rest.

But we hear a lot. When you look at the data, a lot of times people will be, you know, using this experience, not just to help them fall asleep, but also to get some relaxation in the middle of the day, which is, uh, you know, it’s really great to see that it’s kind of helping people in multiple scenarios in life.

It’s incredible. And I think when you talked about rocking to sleep, I remember somebody had mentioned ahead of the experience that it would potentially feel like waves. And I thought, Oh, that’s going to feel maybe not the best for me, but it was like a head to foot wave. And it was so subtle that I had to really concentrate in order to truly feel what was happening.

And I was just blown away with the precision and the elegance of the. Experience and it not being something that had to be so dramatic that to be demonstrable, you know, it was something that you could, you could demonstrate and feel if you paid enough attention, but overdoing it on that type of motion would probably not be the best experience for most people.

So my huge applause to you and the team on building something that. I had an incredible experience with, and I, and I think now it’s, it’s in the middle of a huge technological shift that’s happening in the world. And that technological shift is all around generative AI. And I know from our previous conversations.

That bright is a company that has been using AI before chat GPT ever came along. And now you have new, a new product essentially that taps into the power of that platform. Tell us about sleep

concierge. Yeah. So thank you. I, it is hard to believe that chat GPT has not even been out for a year. It’s meant pretty well.

Um, very powerful technology, you know, with a ton of use cases across industries. Uh, for, for us, we’re, we’re deploying it, as you mentioned, in this, this new feature we’re rolling out, uh, by the time this, uh, this actually ends, I think it’ll, uh, just rolled out, called Sleep Concierge, which is, you know, really an extension of, you mentioned the AI that we were using, you know, to begin with, what, you know, the foundation we’ve set over the last few years is more in kind of predictive AI, uh, machine learning.

Um, Uh, to really understand, you know, the bed needs to react to sense and respond to sleepers to actively remove pressure imbalances overnight. Again, we have these air coils that are all independently controlled. And so, as you move through the night, as we all do, the bed is able to respond to your body and, and, and, you know, do what.

It needs to, to eliminate wake events and therefore helping you feel more restored in the morning really kind of preserves your circadian rhythm and the sleep stages that your body wants to naturally go through. And, you know, there are a few other places, you know, along the way that we use predictive, we always, but now with the kind of the language models, we are able to build on top of that a whole new layer.

Where, you know, we’ve always heard from customers that they need help. Understanding sleep data, understanding their trends in terms of what is or is not working for them. And at the same time, you know, be able to understand how to use the adjustability of the mattress and the air coils to their advantage in all of what life throws at you.

So sleep concierge is a conversational AI that you can use inside of the bright app that will allow you to basically have a conversation with a mattress expert. A sleep scientist and in many ways a life coach, uh, always available, highly personal, you know, really there to help people understand, you know, what to do with not only their sleep, but also with the mattress.

So great example we always give because this came out of our beta testing was. You know, if you generally sleep on a soft mattress and you happen to have tweaked your lower back, in that moment, for a temporary time, you’re going to need a firmer mattress for support, for extra support for your lower back to keep your back straight.

A quick conversation with Sleep Concierge gets you set up exactly for where you need to be for that temporary relief. And then once you’ve healed and, and, you know, the bed is aided in your recovery, you can go back to having that sort of soft profile. Can’t do that with many other mattresses, right? You can’t go to a store and swap it out, you know, for a few, for a few days, uh, and, and, and then, you know, give it back once your back is healed.

really powerful way that we’ve been able to take, again, the foundation of predictive AI and add to this conversational or generative AI with Sleep Concierge.

For people who don’t understand that piece of the puzzle, let’s talk about this massive leap forward and the differences between predictive AI and generative AI.

Because, like you said, predictive AI was Your team telling the machine what to learn based on certain events that happened. So what’s an example of what you told the machine to learn, uh, from a predictive standpoint, whenever you’re building the bright product, what’s an example?

Yeah, I mean, there’s a handful of places where, you know, we’re, we’re telling the machines, you know, feeding it data and helping it to learn, uh, what to do next.

It’s, it’s built into the way that sense and respond overnight, uh, was created for. Uh, removing those pressure imbalances as you move around your sleep. It’s built into, you know, our sensors are picking up on very subtle, uh, clues to understand, you know, what your kind of sleep data is in the morning. Uh, we’ve built a recommendation engine, uh, under the hood to help people find their level of comfort.

First, as we all know, there’s a break in getting used to this new experience. And so we we’ve always had that sort of predictive or, you know, my engineers might just say good old fashioned machine learning, uh, built into it and then generative AI. Just, you know, in this context really just allows us to, and specifically large language models, uh, LLMs, you might hear it.

Called, um, it really allows us to lay out sort of human touch, that natural dialogue, um, you know, people don’t always know exactly what they’re looking for, they know what they’re trying to achieve, but they don’t always know how to support it. That’s one of the, anybody who’s used QPT has seen this, it’s one of the powers of this technology.

Why it’s become so, so transformational because you don’t need to know exactly what you’re trying to do. You can just engage in a conversation and the machines give you. What you need and without being able to bring the conversation actually make changes to the best comfort profile. It really unlocks this.

Not only are you getting advice, but you’re also. You know, getting actions taken on your behalf during the conversation directly from the chat, which is it’s really fun to see people’s reactions when they 1st encounter that. You

mentioned it was a mattress expert, a sleep coach, and maybe even a life coach.

Take us into the life coach piece of the puzzle.

Yeah, I mean, you know, I think we all know, as I kind of mentioned before, but we all know sleep is highly personal. It’s also intimate. It also leads to us feeling vulnerable, um, in many ways. The way, you know, this technology works is you kind of there’s out of the box.

There’s sort of a sort of default, um, default sort of mode and it’s powerful. There’s no question. But what the team, you know, at bright, what we’ve built is kind of, it’s kind of like separate. There’s like layers on top of it. That are really meant to hone in a personality, uh, a, a sort of style and sort of like memory level of personalization allows people to get that advice in a very empathetic and caring way, especially because of that vulnerability, because that intimacy and also because of sometimes, you know, there’s some tough realities of what you need to hear to get better sleep.

A lot of it is lifestyle. You know, I think we all know that it’s, you know, the mattress can do a lot, but it can’t, you know, sort of prevent you from making some decisions that will affect your sleep. You can’t stay up all night binging Netflix and, uh, you know, think you’re going to get a great night’s sleep.

You know, there’s. There’s certain things there that then, you know, sleep concierge as that kind of life coach needs to deliver in a way that, that meets people where they are, um, and has that level of empathy and care. And so, you know, we’ve painstakingly, you know, sort of over, you know, quite a bit of duration, um, and testing really kind of on.

Experience to, to feel like somebody who’s on your side.

So give us an example of that. Would the sleep concierge notice that you’re going to bed at different times every night and perhaps lovingly or empathetically nudge you toward going to bed at the same time because of the science behind what it means to have a bedtime?

Yeah. I mean, we’re still, you know, this is the first launch, so. The, the level of proactivity that we’re building into it is still, uh, you know, we’re, we’re sort of, you know, testing out, but certainly through the conversation that you would have with sleep concierge, it looks at, you know, it can pull sleep data from, you know, years ago, uh, and, and give you those sort of insights that, that show when you’ve made certain decisions, how it sort of plays out, not just night after night, you know, those, An easy trap to fall in with any of these kind track experiences that you look at it night after night.

It’s really, you know, that can be problematic. It’s really about trends over time and sleep concierge gets to, you know, sort of crunch all the numbers on, you know, weeks, months, years, and, and yes, to your point, nudge you very, uh, very, you know, uh, lovingly. Um, to, to, to try to try to, you know, make a couple tweaks, um, and actually, you know, very focused on small tweaks, uh, because we, we know that it’s so difficult to break.

You don’t want to try to do a bunch at once that doesn’t stick. So. Really kind of small tweaks and checking in and. Making sure that, you know, there’s a demonstrable change as you sort of follow that loving. Carrying nudge

unlike, uh, yeah. Getting yelled at by your mother. You know, it’s more, uh, a good friend saying, Hey, check this out. What do you think about that over there? ,

we could have built it that way. , . We, I mean, that’s a, you know, that’s a choice we made. That’s certainly, you know, some people might respond better to a, you know, maybe a bit of a, you know, uh, overbearing.

Future, future versions, you know, can even be more personal. Yeah. Well, we’ve seen is that the, the subtle and loving that helps tremendously. Yeah. It’s

going to be like, uh, you know, your, your Siri that you can turn into a British guy and that British guy talks to you and gives you directions on your map or whatever it might be.

I think that’s my wife’s. Yeah.

Yeah. I mean, future roadmap stuff for sure. I mean, especially the technology and everything changes quite, quite rapidly. There’s a, there’s a ton of opportunity to really, you know, make this even more personalized than it already is.

Let’s talk about the technology and the pace of change for a minute because I know that you’re a former Amazon guy and talk about that experience and in particular what you learned about getting close to the customer.

Yeah, uh, very famously Amazonians known for working backwards

which is that, you know, kind of gets pounded in your head pretty quickly there, uh, for good They’ve clearly demonstrated as a, as a company over time that, that, that working backwards from the customer is, is, is what works and it’s the right way to, to develop products and services. So the, the, you know, the, the sort of genesis of sleep concierge wasn’t because large language models are awesome.

They are, and they’re powerful, but it was everything we’d heard from customers directly. Constantly doing research and user research and user testing and we’ve heard for years, especially around the, the tracking. Sleep tracking elements of the product that. People need help with that understanding what to what to do with those numbers.

And, you know, we, we had, you know, looked at building different approaches to, to, you know, solutions for that, but it always felt very canned and very, um, kind of impersonal. And large language models really kind of unlocked in many ways, kind of put us on third base, you know, in terms of what we always knew we needed to build, um, third base stealing home, if you will.

And, and so that, you know, we were pretty early into, uh, building on top of OpenAI’s API for GPT 3. 5, which came out earlier this year. So, you know, you and I were kind of joking in the pre show, like, you know, feel kind of like a veteran in the large language model space at this point, uh, because we’ve been working on it, you know, through, through most of 2023, you know, the better part of the year.

And, you know, we’ve learned a lot about how to use the technology, but then also how to relate it to what the customer needs. Um, and so it wasn’t just, you know, the. The help with sleep tracking. It was also, as I mentioned, the, how do I leverage or use, you know, the adjustable comfort experience to the, to the, you know, best possible outcome, um, that they need.

And so, yeah. We, we, we are constantly in touch with the customers to understand what they need. And, and we already know kind of like what our roadmap is ahead of us, you know, in terms of building on top of this, because we’ve heard so much and gotten so much. It’s

one of the pieces about LLMs and generative AI.

That’s so exciting to me is, is, uh, kind of what you described in terms of people. Not fully understanding what to do with the data that they received from perhaps like a wearable device, for example, whenever people look at that data, many times, I would argue that that data, um, would be wildly inaccurate because it was just tracking movement events as opposed to other factors that.

Um, our signals of, of good sleep, but here we are in an, in an age where, you know, even just a year and a half ago, we were looking at gluts of data without a real clear way of doing a whole lot with it. And that was one of the reasons there was a huge abandonment rate. Uh, among people that were using wearable devices to track their sleep.

Like, what do I do with this? It’s just making me wake and I wake up, look at my data and I feel bad because clearly it says I didn’t sleep well. Well, now we have the ability to use generative AI to look at giant pools of information and make sense of it. And it’s like, and then on top of that, the data that it can take in is, is language like this entire podcast.

We can transcribe it, which we do. We could feed it into our own little Rex Harris and Mark Kinsley, LLM. And you could talk to this podcast and get information out of it and turn it into other material. It’s just an amazing thing. So I love the thought process behind like making real sense of this for people.

And, and doing it in a way that doesn’t make you feel like you want to run because you got bad news.

Yeah, I mean, you know, thankfully, we’ve been collecting data because. You know, even if it, you know, had its flaws in terms of how it was displayed and admittedly, you know, we, we would see very similar feature turn on kind of the insights when it’s just a sort of big dump of raw data, um, than what you see with other trackers.

I think some of the, the data even, you know, like I said, we’ve seen it’s sort of like 3 to 4 months and then people kind of stop paying attention for good reason. You know, what are you? Okay. This is interesting. Especially the sleep because you don’t know what’s happening when you’re sleeping. You’re unconscious.

So, you know, fascinating data to look at, but then, you know, without some action plan of what to do about it, it quickly fades in terms of its usefulness. So. Thank you. I think, you know, the fact that, you know, we’ve been collecting and a lot of, you know, services have been collecting all this data, um, and LLMs just have this uncanny ability to just squash it all into, you know, its most, you know, sort of useful form, uh, and deliver it to you in a way that is, you know, obviously personalized, but, um, it’s just very digestible from a, you know, natural human language perspective.

It’s what has really fueled this just ginormous, you know, boom and, you know, the usage of this technology. It’s really exciting. I mean, great time to be alive, alive right now and building this stuff. Um, and as a user also just being able to take advantage of it.

What do you think is, uh, what is that roadmap looking like for Bright? I mean, here we are, is it, is it somewhat going to follow the cadence and the evolution of generative AI, um, while also being as intentional as you can be, because clearly this is something that came along that you’re able to tap into.

Yeah, probably the multi million dollar question, Mark Kinsley. Uh, I’ll, I’ll answer it with broad strokes. Cause I don’t, I think if I give you any other specificity, uh, not only, not even like giving away trade secrets as much as just, you know, pretending like we all know, you know, what, what’s going to come in the next 6 to 9, 12 months, I mean, um, the experiences that we see unlocking for customers goes even further down the path of personalization and in, in a way that’s, you know, You know, helpful in all kind of aspects of your life that isn’t just sleep, because as we mentioned, sleep is, you know, 1 3rd of the day, the other 2 3rds, we used to are obviously really important.

We said, we still do talk about this a little bit of credit. It’s kind of saying we still refuse, which is, you know, um, today sets up tonight, which sets up tomorrow. And what you do during the day is so critical to how you end up. The quality of sleep you get that night, and then obviously the next day, uh, it’s this kind of cycle.

And so for us, it’s utilizing the technology to help people in a way that is, you know, kind of extends outside of the bedroom and extends outside of specifically sleep. So that’s kind of broad strokes and then pay attention to the space, you know, especially like last week, you know, big, big news coming up from opening and, you know, again, we are using, you know, the opening this notion of multimodal where, you know, it’s not just chat.

Um, it’s voice pictures, uh, you know, sort of, you know, the ability to, to, to take pictures and use that as an input, um, you know, these kind of modalities that, that go beyond just a simple chatbot, uh, experience. And I even hate to use the word chatbot. I often, you know, we’ll say conversational, especially in the context of the power of something like sleep concierge, they get, you know, doesn’t, doesn’t really do it justice, but.

You can imagine in a world where you’re, you’re, you’re talking to sleep comes here. Um, even just that little unlock is. Hugely transformative if you haven’t experienced it with, you know, any of these LLMs today, just the, the, the natural back and forth dialogue takes that sort of level of assistance and coaching and, you know, kind of delivering of advice and just changes it immensely.

And it seems so kind of small, but once you experience it, you realize it’s, um. And it’s really powerful. So those are my broad strokes. I don’t have anything, you know, or to share in terms of, of whether we’re going to go with it, but we will, uh, you know, we will always take the technology that’s coming out and, you know, fix it to what our customers need and what we’re hearing from them.

Well, it’s an incredible product. What I’ve seen so far, and I haven’t even fully experienced sleep concierge AI. So I can’t wait to, um, get my hands on that. I know it’s tied to the product. Um, yeah. I’m going to ask you two more questions, one of which is I’m going to ask you what I didn’t ask you. But I always, I always like to know here on the show, where is the strangest place you have ever slept, Rex

Harris?

Yes, I am a fan of the show and I didn’t prepare for that question. I’m kicking myself right now. I’m sure there are, well, no, I will give you a great, great anecdote on the, I was in college and I’m sure sleeping in a car is probably not that unique to, uh, to many of your guests, uh, or your listeners, since people have slept in a car, um, before, however.

I was a, probably a junior in college and we went to uh, Snowshoe, West Virginia, where they have uh, it’s a ski resort, amazing place to go downhill mountain biking in the summer. Uh, we went, we, uh, not only ripped all sorts of trail, uh, we slept in the, in the bed of his truck. And it was an absolutely terrible idea because we didn’t realize that we were, you know, we were not people, um, Midwesterners.

We didn’t realize it gets really cold in the middle of night when you’re in the mountains. We literally, I mean, we almost froze to death there and we’re not prepared. So it’s. Somewhat unique, but, uh, you know, certainly in the context of us starting and talking about mountain biking, it was an incredible experience to, you know, to regal that story later, especially because it came with some incredible mountain biking in.

All right, guys, I know it’s going to get weird, but we’re going to have to huddle for heat.

Right. There were, it was, it was three of us in the back. Yeah,

I’ve slept in my fair share of cars as well. Um, yeah. One time I think it would probably would’ve been around was you say West Virginia? It was West Virginia, yeah.

Shoot. Yeah. Yeah. I was, uh, driving back from Boston and, uh, flat broke. I mean, there’s a country song in here somewhere, but I was flat

broke. Yeah, you told me this story. Yeah. Slept in the parking lot. Driving back to your now wife, driving back to your non-white, right? That’s right. Yeah, that’s

right, that’s right.

Yeah, yeah, yeah, yeah. Flat broken. Busted in the panhandle of West Virginia, sleeping in the hotel parking lot in my car. And that was back when computers were huge and I had my giant computer monitor in the, in the seat beside me. So there wasn’t a whole lot of room for me to do anything like stretch out.

I was just like kind of encased.

Yeah, I haven’t thought about computer monitors that big in a very long time. Yeah

That was my pillow, um Okay, what did I not ask you about Bright, about Sleep Concierge, AI, about the future of the world?

What did I miss? Yeah, no, I mean, I think, thank you for the question. I think what we probably didn’t get into too much that I’d like everybody to know is about Bright specifically.

You know, we are a transformational kind of, you know, technology company as it pertains to sleep, but we’re really looking to partner with the industry, not disrupt it. We’ve started to really, um, you know, form some partnerships that. Um, that, you know, we’ll be able to talk about next year, but, um, that has just really been so, uh, rewarding for how we think we’re going to be able to, to satisfy and to serve customers we wouldn’t maybe have been able to do on certain situations.

And so, you know, we. We’re definitely, you know, in this place where we built the technology that’s very much like the bright inside, kind of like the Intel inside. It kind of can plug and play into any, you know, mattresses line, um, that, you know, where it makes sense. So, you know, just want everybody to know that, you know, all this technology that we’re talking about, including, you know, sort of the connective and generative AI is, you know, so we’re out there, you know, really with the industry on it.

You know, all mission is really, you know, to sleep. Of course, you said that, you know, work, the makers of technology, but, um, you know, the mission is because it’s really grounded, you know, the company and wanting, you know, really everybody to to get better sleep. I mean, that’s why we’re all in this industry, aren’t we?

Um, and I think we have a unique sort of take on that, and certainly we’ve heard that from our customers. It’s really been sort of a life changer for many people. So. That would be the thing that we didn’t talk too much about, um, but, you know, AI obviously gives us such a, uh, an opportunity to, uh, to, to bring that kind of sleep to people, and we’re very fortunate.

When you think about partnering with industry, like you talked about, uh, how do people that are interested in talking more with you or your team get in touch?

Yeah, you can reach out to me. Um, you know, I’ll, I’ll put it out here. I’m Raxitbright. com. You know, we’re a small company. Uh, we’re, we’re, you know, we love talking to folks in the industry.

A lot of us admittedly have a technology background. And so we’ve learned a tremendous amount, especially from people like yourself. I mean, going to a dream camp last year, um, you know, it’s unbelievable, unbelievable experience. I learned so much and we, we, we’ve, we’ve, we’ve come a long way, I think from, from, you know, our, our inception in terms of understanding, uh, what it.

What is required to, to, you know, be successful in this industry. But, you know, we’re always trying to learn more and always trying to talk to others and, you know, trade notes. And so, you know, reach out.

And by the way, it’s Rex at Bright and Bright is B R Y T E.

That’s right. Thank you for that.

I want to make sure they get in touch with you.

Well, right. So you’re, you’re an awesome guy. I mean, you’re an absolute ripper on a mountain bike. Like you inspire me, you’re, you’re super smart. You’re thoughtful. Um, I love the way you think about. Solving problems and getting in touch with the, you know, being there with the customer and the future. And you and I, you know, I’ve nerded out trading text messages about everything that’s happening in the, uh, in the AI world.

And it’s just such a super fun time to be a part of technology and change, especially as a non technical person like myself, to be able to go out there and build things and experiment and put together these LLMs and actually have. Technology and data do something for you instead of just sitting on the sidelines, like it has for so long.

And to be able to put that into the sleep space, like Bright’s done and you and your team have done. Congratulations. That’s huge. I’m super excited about

it. I appreciate that. I appreciate you. And yeah, you’re right. Treats, you know, it’s changed dramatically with this technology and it’s only going to, it’s only going to get more powerful, um, and we’re all going to benefit from it.

So yeah, really, really grateful to. You know, be working, uh, on it to bring this value to customers.

Well, Rex, thanks so much. We’ll have to have you back whenever the world changes again. And when you have more, more updates from, uh, from Brighton sleep concierge AI, and all those cool conversations and that data that you get about customers, you know, starts to come to the surface about, you know, new trends and new insights into sleep that I think you guys are uniquely positioned to.

To, to grab and do something with.

Yeah. Thank you for my

pleasure, man. Well, everybody make sure you subscribe, give us a like on YouTube, pass this along to your friends and, uh, definitely hit up rex at bright. com. And we’ll see you here on the next sleep summit show.

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