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Vice President at Exclusive Furniture Re-Focuses on ‘Event Based’ Marketing

My name’s Fawad Zavary. I’m with Exclusive Furniture in Houston, Texas. I’m the Vice President of Retail.

We’re really just focusing on event based marketing. During the holidays, you have to go all in. And then other than that, you have to just make events in your store that make the consumer feel like they should come to buy it at your store.

We’ve done a lot of like wine and design event. Particularly, just driving around price and sale, rather than just having them come into your store to get more of an experience, and then you can target them back and call them to get them back into your store.

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