Simmons made history by becoming the first brand to ever launch on TikTok, partnering with two of the platform’s stars—Charli and Dixie D’Amelio—to create the Charli & Dixie x Simmons mattress.
To celebrate the collaboration, Charli and Dixie went head to head in a family-friendly showdown to turn two fans’ bedrooms into creative studios in the Simmons Dream Room contest.
The TikTok-based contest saw 1,829 people enter for the chance to have the sisters design their room and saw 47% of entries fall into the Gen-Z demographic. The sisters pulled from their own personal styles as well as the styles of the winners (with whom they each had virtual consultations).
The two winners, Peyton and Jaboria, received a D’Amelio-designed room refresh including the new Charli & Dixie x Simmons mattress. The room makeovers were each valued at $5,000.
The makeovers are officially complete, and here are a few before and after shots of the sisters’ designs.
(Above) Charli designed Peyton’s new room, which is boho chic and multi-functional. The dresser doubles as a vanity, the twinkle light garlands were included in a photo backdrop, and there is both a space to work and play.
Dixie designed Jaboria’s new room, which was made to be a glam space that offers a haven from the outside world. Comfortable spaces mixed with soft textures were included to make the room an inviting place to be creative.
