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Purple VP to Serve Up Brand Loyalty Secrets at High Point Market Webinar

How does Purple break through the clutter? 

Burke Morley, the company’s vice president of brand and executive creative director, is headed to High Point to co-host a webinar that’ll answer that question and dish out some practical tips on how to elevate your business goals.

Purple Innovation has had a big year—and it’s only April. Not only did the company celebrate stellar Q4 numbers, but for Q1 2021, the company’s revenue is expected to range from $160 million to $170 million—an increase of 31% to 39% over first-quarter 2020. 

Purple now ranks No. 1 in customer satisfaction, according to J.D. Power, and has expanded its product offerings across seven comfort solution categories. Evolving from a strictly direct-to-consumer model, the brand has also expanded its market presence to include partnerships with traditional brick-and-mortar stores.

Scheduled for Tuesday, May 11, at 2 p.m. ET, the IdeaStreams session will explore Purple’s approach to reinventing brand loyalty and their resulting successes in becoming a leader in comfort innovation solutions. 

Purple’s marketing strategy took them from a Kickstarter campaign to a public company with close to $300 million in sales in under three years. Focusing mainly on digital marketing, their viral video campaigns have been viewed over 4.4 billion times. 

The High Point Market Authority and Home Furnishings Association (HFA) are hosting the webinar. HFA CEO Mark Schumacher will interview Morley to get an overview of the Purple brand’s story and success.

“Everyone loves a good success story, and there’s a lot to unpack and learn from Purple’s introduction and integration into the mattress industry,” says Schumacher. “I look forward to diving into Purple’s story with Burke and uncovering the lessons there to be learned and applied.”

The 60-minute session will offer one International Design Continuing Education Council-accredited CEU. Details and a registration link are available at www.highpointmarket.org/events/ideastreams.

And if you can’t make it, stay tuned to The FAM for a recap of the session, as Editor Alex Milstein will be boots on the ground covering the event.

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