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Please, Mattresses Next to Power Tools?

How do brands battle the commoditization of the category? Is it better to be visible in nearly every channel, or protect the brand and build value with consumers? Dos Marcos digs in.
https://radiopublic.com/dos-marcos-GAB04Z/s1!70afb

It’s nothing new.

Mattresses have been on shelves next to some strange items over the years. But what happens when mattresses are sold everywhere.

How do brands battle the commoditization of the category? Is it better to be visible in nearly every channel, or protect the brand and build value with consumers?

Dos Marcos digs in.

Did you hear PureCare is offering Dos Marcos listeners 30% off opening retail orders! Email 30for30@purecare.com for more info. It’s happening for a limited time. Get stocked up on sleep essentials for the holiday selling season.

Email 30for30@purecare.com for details.

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

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