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Lifeloom: The Story Behind The First FDA Cleared Sheets

When Bradley Seipp and the team launched Lifeloom, people thought his sheets were a beauty product, not a medical device. 


On his debut podcast, Lifeloom’s COO and Co-Founder of Lifeloom joins Dos Marcos to get “between the sheets” and discuss the FDA-approved product. They cover the backstory of Lifeloom; who they are (a former boy band dancer and sandwich connoisseur) and what Lifeloom is (a dermatherapy company providing sleep products). 


They also discuss:

  • How they achieved medical greatness through the FDA
  • The wicking nature of the sheets 
  • The science behind their sheets, and how they really do provide the coolest temperature
  • How these sheets can help drive foot traffic to your store

Listen or watch this episode to find out how you can get your own free Lifeloom pillowcase!

FULL TRANSCRIPT

Mark Kinsley 

Bradley Siepp is the co founder of lifebloom, the world’s first FDA cleared, frictionless sheets and pillowcases. What does that mean? What is frictionless who is Brad? The Dos Marcos show begins in 60 seconds.

Mark Kinsley 

is this your first podcast ever? Brad’s number one first of all time?

Brad Siepp 

No, yes, it is my first podcast. Very nervous. But, you know, read,

Mark Kinsley 

you know. So if you’re in a mark sandwich right now, you know that a sandwich is actually named after what’s in the middle. So unless you get pumpernickel on MRI, then the ride gets a little bit of a nod for being just such a unique bread, I guess. So you’re, you’re in the middle of the mark sandwich. But now since you are in the middle, it’s a bread sandwich. And we can’t wait to just enjoy this meal together. Let’s break some bread. We want to know

Brad Siepp 

it’s my favourite food. Some people say pizza or hamburgers. Minor sandwiches.

Mark Kinsley 

Okay, you love sandwiches? What’s your favourite sandwich? Do you have a go to sandwich?

Brad Siepp 

So many meatballs? steak and cheese, Italian you know, I am Italian. You know, club sandwich. Let me some bacon. Right, BLT? I mean, I could go on and on and on.

Mark Kinsley 

So during like all the COVID shutdown stuff, you know, I’m at home a lot. I’m not travelling. And I went for the hot sandwich almost every day. You know, I’m, I’ve got the broiler on. I’ve got Parmesan cheese. I’ve got oil on the bread. I’m doing it in layers. I’m just a hot sandwich.

Mark Quinn 

Just think that when you eat a sandwich at someone else’s house, like if I make a sandwich at my house, it’s one thing but when I go to Kinsley his house, and Tara like hooks up the sandwich, and she’s got all this stuff going on and toast the bread like it’s different, like it’s a way better sandwich that I could ever make is that there’s like a little kid that was true. Do you guys feel that’s true for you?

Brad Siepp 

I mean, my wife really puts a lot of time and effort into her sandwiches. Whereas me I’m like a red cheese. You know, maybe some different kinds of meat Dijon, I’m gonna go but taking the time to do the oil and the salt, pepper and the lettuce and the tomato. Jalapenos. If you got them. I mean, that’s a real sandwich. But yeah, my sandwiches are pretty basic. Because you know, I just I’m hungry. It sandwich time. I’m hungry.

Mark Kinsley 

You’re going for as fast as possible. inject some food into my body.

Brad Siepp 

Absolutely. 100% I might not even cut it. Just

Mark Quinn 

I think we need to turn the corner because Brad’s first experience on a podcast should eventually be about more than the sandwich thing. I think. I mean, he’s like, where this is going to he’s got a lot to talk about the bread. You are the Chief Operating Officer at LifeLock. You got to tell us what’s life loom and what in the world got you into it?

Brad Siepp 

Well, taking the sandwich, the symbolic sandwich a start to this conversation. I’m trying to think of a sandwich analogy. I can’t think of one so let’s just get into life. So great to be with you guys. Thanks for having me. I did wear my sort of adios ro di shirt in smart clothes.

Mark Kinsley 

And the name tag

Brad Siepp 

I like wow, look at that. So life loom is the world’s first FDA cleared betting in the industry, it actually is technically a medical device as a 510 K certification from FDA. And, you know, we’re really excited about lifebloom, we’ve worked really hard to get to this point across the board. And you know, at its core lifebloom is a solution to a problem, actually many problems. So many of us struggle with sleep, seek all types of solutions from better sleep. We also have various conditions that affect our sleep, or can be inflamed or made worse during sleep. And so conditions like eczema, psoriasis, bedsores, acne, a variety of different skin conditions that people have a lot of challenges. Solving life limb is intended to help people during sleep, address those issues through a variety of different characteristics and qualities. As well as promote better sleep through cooling, frictionless sleep, if you will, all things I hope we get to talk about but at our core, we are a medical betting company. And the brand is really about improving sleep, improving people’s lives, and doing it in a way that is non intrusive, right, there’s not a lot of thinking that needs to go into it. It really is, hey, you know, sleep on our sheets, and you will feel better, you will look better. And that’s what it’s all about.

Mark Kinsley 

Brad, I love coming across products and people that are able to tell those stories. Because so often in our industry, people for years and years have danced around medical claims, they haven’t been able to make those medical claims with confidence because they weren’t accurate. And they were, you know, something that hadn’t been tested, there were no clinicals behind it. So when I looked at lifebloom, I thought this is a truly differentiated product, with mountains of product development and time, effort and attention going into the clinical trials. So somebody on the front lines, whether it’s the brand or retail salesperson can with confidence, say this is proven clinically proven to solve these sleep problems. That is a game changing concept in this industry. How did you achieve that? Because I know others in our space have tried to go after medical claims and FDA clearance. And it just hasn’t happened. What went into that?

Brad Siepp 

Yeah, and we can’t take all the credit. We’re very fortunate to be partnered with a company called precision fabric group. on the East Coast. They’re a US based company been around for a long, long time. And you know, between them and us, we work really hard to find a better way to message all of the benefits of life loom and the technology inside which we call aromatherapy. And so you can kind of think of aromatherapy as sort of the Intel inside when it comes to life limb and what makes it special. But we’re talking about a capability a technology of proprietary we’ve a proprietary treatment that has been 20 years in the making. This didn’t happen overnight. I’m talking about countless iterations of the product, and millions of dollars, quite frankly, to get through clinicals to get the FDA clearance and the 510 K medical device certification. And when we talk about clinicals I’m not talking about a few 100 people here, that’s not how it works. We’re talking about 10s of 1000s of people going through a variety of different trials across different conditions. That affects over 40 50 million people here in the US just in psoriasis and eczema. Whoa. So a lot of time, a lot of effort, eight different patents around aromatherapy and life limb. So it’s no small feat. And so for us, we couldn’t be prouder of what we stand for what we’re sitting on. And it’s it’s, it’s about time, right? It’s about time that we have something that is FDA cleared and proven to help almost all of us, right there isn’t. There isn’t just one condition, one solution here there are multiple conditions that people suffer from that life and can address the clinicals in the clearance and certification back it up.

Mark Kinsley 

So let’s talk about the technical side of things just for any mattress or textile geeks out there that want to know, Okay, how did you actually achieve something that feels frictionless against the skin and truly does reduce the effects of psoriasis, eczema, acne, bed sores, all those different things, and I was looking over your literature and the information that you sent out, and it’s continuous filament fibres, woven on patented machinery so tight that it has no extrusions beyond the planar surface. So a lot of times whenever you you know, you weave together like a woven product that’s cotton, you kind of have long staple fibres, you have fibres that, you know, very gently you can’t really see it or feel To the naked eye or touch, but they’re extruding beyond the planar surface. And so that’s creating irritation against your skin. And so the way that the continuous filament fibres are put together, you don’t have a bunch of little tangles sticking off the top, it’s never going to feel to feel like a little cocoon Burg, it’s your skin. And it creates those conditions that allow somebody to experience better sleep with much less irritation. Did I capture that? What did we miss there?

Brad Siepp 

Yeah, no. That was very scientific. And, yeah, I mean, there’s so much information that we’ve made available to our customers to the public to understand better the science behind everything. At the end of the day, though, you can kind of boil it down into kind of two main parts. One is frictionless, so we call it a frictionless sleep system. And that’s more along the lines of what you were talking about Mark, which is, you know, because of the weave, because of the proprietary nature of the product, there is no, it is very slick is very smooth, right. And so we kind of have a saying, you know, three counts don’t count, when it comes to the benefits of life foam, and really what it does for you. And so the abrasive nature of cotton, just as an example, and you think of raw cotton, right, and we’ve all wearing it today, right? It’s great, you can definitely smooth it out as much as possible, but it’s very abrasive by nature. And so there are these tiny little micro hooks, if you will, that will hook on your skin and cause irritation, especially if you already have a skin condition that is going on. So that’s the last thing that you want, because that opens you up for bacteria or opens you up for more inflammation, if you will. The other big aspect of life loom and Aromatherapy is the wicking nature of the product. So it wicks away moisture, which can more easily evaporate. And moisture is the other bad component or ingredient, if you will, when it comes to inflammation, bacteria, things like that. So it’s very anti microbial. It’s very slick. It’s very wicks away moisture. And so that’s what

Mark Quinn 

I want to talk about the frictionless part of that because you guys were at market you were in England, your space. And it blew me away like so. You had two planks on an incline. And one of the planks had a sheet what was the the construct of that sheet that wasn’t a lifetime sheet? What was that made of?

Brad Siepp 

Yes, we had to we had a high three count sheet meals.

Mark Quinn 

But when when you touch those incredibly smooth, like you run your hand over and it felt great. But then when you compare it to life flow, and then the hand of life, limb, it’s a way different thing. So then on the incline, you took a piece of wood, and you wrapped it in the the fabric, the sheet that was on the ramp of the first example the microfiber. And then you did the same thing with LIFO and you put the the plank of wood on the on the decline. I’m thinking like, what was those the Indy box cars? I didn’t when I was a kid, Pinewood Derby, yes, I never want it really pissed me off. Pinewood Derby, you have to play. And it wouldn’t go anywhere. You put the plank on the thing, and it just stopped her like literally no traction at all. But then on the left hand side, you put that play that piece of wood on and zoom down the ramp. The demonstration was there’s no friction to that. Right? So very demand struggle in I’ve always heard people say, tell me a lesson, show me a watch, involve me all by, I could see a consumer putting that plank on and seeing that things zoom down the ramp. Anytime you can demonstrate a product to prove out one of the benefits of the product, I think that is so huge. Is is what was the reaction you got from that market? And how important is that part of the story in terms of the real value for the lifebloom? Betting? Yeah,

Brad Siepp 

we had some fun with our demo. And you know, we’ve kind of got big, big ideas and visions for that in retail and elsewhere. But you know, really it started with, you know, introducing people to just the feeling right, like feel likely and feel these other materials, they feel very similar, right? Kind of, it’s hard to tell the difference. But then when you would put life later in the life and block, if you will, in the Lifelink plank and then like a fibre and pot and you’d see the difference, you’d see life and fly right down and the other ones would just stick and it continue to move the plank up in order for it to go down. And so it really was that aha moment. I think a lot of people understanding that, wow, this really, this really matters, right? This really means something. And you know, it’s hard to tell what wakes us up in the middle of the night but there’s all types of studies that were woken up 10s Dozens all types of 50 times a night all types of things. One at a time. There’s times it’s from tugging. In my case, it’s my kids jumping in my bed I have too many but you know it really is the sheets tugging at you. And so if you can just experience less tugging and being woken up less, and then also then apply that to hey, I have an idea In addition, right that is being irritated. While I’m tossing and turning. While I can’t move. The one reason that aromatherapy and life then came to exist is because our partner PSG, their core business is supplying into healthcare. And a lot of times sheets in a hospital, right? People forget, they need to be slick not only to be anti microbial and to liquid moisture, but also to move patients, you need to be able to move patients out of the bed. And so that is another interesting attribute that a lot of people don’t think of when we talk about frictionless sleep, but I’ll tell you what, if we’re not going to be the biggest bedding company in the world, we’re definitely gonna be the biggest slip and slide. Because if you just put us on your yard, your yard or you, you just fly, right. Okay, so

Mark Quinn 

one of the thing that you mentioned the wicking nature of the sheet, so you were kind enough to send Kinsley and I both samples of life, really crazy, different experience from it loved it. I love my pillow case, because I’ve got that lifelong pillow case. And you know, we always say the cool side of the pillow, right? What is it about lifelong, because my pillow is always cool. And it’s a big narrative in our industry, Brad, where everyone’s trying to out cool, everyone else, the mattresses are cooler than everything else that but live loom is legit. And it’s cool. Talk about that a little bit, because everyone listening to this, I think this is incredibly relevant for your consumer.

Brad Siepp 

Yeah, so you know, we try not to focus on cooling too much simply because there’s a lot of noise out there, right? Everyone’s talking about it. So it’s so hard to differentiate yourself, you really have to try it to understand it. But that same wicking nature of wicking away moisture, it’s the same as wicking, wicking wakey. Right is distributing heat across the week. And so that’s why it feels cool, you also the slickness of it, so your head may be moving, but you don’t even realise it. So, you know, you guys are a couple hot heads, right. So if if the heat is, you know, being moved around, not only from the sheets themselves, but by your head moving easier as well. You get that cooling, feeling, but most people that we talk to you it is a unbelievably surprising byproduct of why they purchase the product. Usually it starts with a pretty significant problem. These are serious problems that many many people have, but then they get the cooling aspect of it Eisley pot. And that that is just this unbelievable byproduct. It’s almost like icing on the cake, when it comes to the reasons the main reasons to buy these products. But if you just bought it for cooling, you’re going to be in really good shape.

Mark Kinsley 

And I look at cooling just we talk about topical applications and all the different gels and infusions. But in its simplest form, if you reduce friction, you reduce heat. And then like you said, from a heat and moisture wicking standpoint, you know, just by virtue of having those continuous filament, super long fibres, the heat is going to continue travelling down those little bitty highways until it dissipates into the air. That’s all heats doing whenever you’re trying to get rid of it, it has to find a place where it can touch the air and dissipate. And if you have like little strand fibres, then they’re going to run into roadblocks and dead ends, the sidewalk ran out. And that heat has no place to continue to travel so that it can dissipate. So I love it whenever we come across natural solutions that actually makes sense. When you’re out talking to people, I mean, I know you guys just got launched at market, it was a absolute pleasure having you in England or space, you know, forever. We’ve, you know, tried to bring in innovative ideas that give retailers something new and different to see. And they certainly saw that with lifebloom. And I saw the reaction with the demonstration unit and these retailers eyes lighting up. Whenever you explain the product to people and kind of made the elevator pitch. What was the feedback that you got from retailers? Or what did you learn that maybe you didn’t expect?

Brad Siepp 

Yeah, there was a lot of feedback. So the industry is more than open to providing feedback, which is great. You know, I love that. And, you know, anytime you can design a product or future products with the customer requirements in mind, that’s a win, right? I mean, a lot of times I think brands kind of guess, at what the consumers want. Of course, there’s all types of research and the ticket, the direct feedback is the most important and that was the main reason why we were there. We had feedback across the board. A lot of folks, seasoned veterans in the industry said you know what, I think you have a beauty brand here, right? This is really good for a variety of different conditions, including wrinkles, haircare, acne, of course. And so it was really interesting to think of ourselves as a beauty company for a second there as opposed to kind of a medical or a health care company. But um, that’s kind of the whole thinking behind life in this brand in the messaging that we’re putting together and getting out there. What other folks were, you know, very honed in on the FDA aspect of it the medical condition clinicals. We knew that but at the same time to hear people come and tell their own stories, whether it was themselves that was suffering or someone that they knew. And that seems to happen every single time, whether it’s my sister, like her husband, my daughter, my son, we’ve heard it all. And it’s amazing for people to think the light bulb goes off, this might not be for me, that’s okay. But hey, you know what, this could work really well, for somebody else that I know, is suffering from one of these conditions. And the last but not least, you know, everyone just loved the pillowcase. You know, it’s just kind of like the easiest thing to do a test drive. Because a lot of these conditions, you know, are above the neck, right? And so that was really good to hear that people said, hey, you know what I saw an ad or I heard about you guys, I’m talking to you now. You know, pillowcases, a great sort of skeleton key to kind of open up the rest of life, shortening to your everyday lives. So we heard it all. I think my favourite sort of conversation that I had was with someone who had ordered our product, had used it themselves, and was just so thankful. It wasn’t even they didn’t even come in to say, teach me more, I want to learn more, it was just to say thank you like, this is something that they’ve been looking for for a long time, and it helped them significantly. And so that was just those types of things are invaluable. Interesting,

Mark Kinsley 

Brad, I know you gave away a lot of pillowcases to people retailers and stopped by, do you have any left? If you have a retailer out there that really wants to experience this? And is considering bringing lifebloom into their store? would you how would they get in touch 100% 100%.

Brad Siepp 

So lifeand.com, right, we’re our website. We’re also on Amazon. But you know, whether it’s after this show, or additional shows, I like to be invited back, I’ve made no secret about that, you know, samples are a big part of this industry, right. And so we really want people to understand that this isn’t something that you have to invest a tonne of time and money into, we make it easy for people to have the experience. And, you know, I think this is, you know, the type of business and the type of product that really needs that word of mouth, that organic type of growth, where, you know, it’s kind of like that net promoter score that we’re all taught over the years, you know, we don’t have a good Net Promoter Score, then we don’t have a good business, we don’t have a good product. And so whatever it takes to get people on to, you know, the light blue train, whether it’s pillows, sheets, or samples, you know what happens?

Mark Quinn 

I just want to add to what Brad just said, guys, I really encourage you to reach out to Brad to get it because I’m telling you, it’s a unique experience. And there’s not a lot of that there’s a lot of smoke and mirrors. Brad, total respect to you and to your company for investing, it is incredibly expensive to go through clinical trials. So any company that has that bonafide underneath their brand promise, like that’s incredibly big, and what a really cool thing to be able to put next to the product, right? If you’re a retailer listening to this, I think you should be thinking about Endless Aisle, not just in store. So a very, I mean, Brad has a I know, based on conversations we’ve had Brad, you’re part of your past is you’re just a marketing ninja, you guys know how to optimise you know how to sell online, and you’re going to give tools to people so that, you know, Mark says that all the time problems on sleep. And so people with those problems are going to be able to find a local retailer that carries lifebloom to solve that problem. And you set it early 50 60 million people, so it’s massive, it’s very big the audience. And then finally, I would say, you know, Mark, you and I wrote in our book about deciding to do it differently. And you know, you can create a retail store that is a place that conducts transaction, you can be a retail store that creates experience. Right. So like, you know, the demonstrably nature of this life limb sheet where it zooms down the ramp, like that’s super cool. And I could see kids like really getting into that and maybe even making that block bread into like a racecar that would be kind of fun. And then likely wins every time that way, right? And then so the demonstrable nature and the experience for the consumer because I think if you’re different and you’re carrying stuff like life limb, you have things to talk about that aren’t like what everyone else in your market has. You have cool like you know things where it’s a carbonate, like that stuff is exactly what we talked about. You have to decide to do stuff differently. And if you do that you will get paid or you just look like everybody else and you don’t evolve and you’re just a place conducting a transaction. Kinsley follow up on that add to what I said I know you’re thinking something

Mark Kinsley 

Well, I’d hey, look, like you said there’s a lot of smoke and mirrors. There are plenty of people who end up you know, trying to take something to market that’s a little But half baked, or the claims are just off a little bit, it doesn’t pass the sniff test, or you don’t have something that’s demonstrable that you can make people involved with. You guys check the boxes on all of that. And behind the scenes, Brad, I think it’s really, really important. The name of the game for so many retailers these days, is how are you going to help me as a product and a brand drive foot traffic into my store? And I think we need to put a big, bright shining spotlight on that comment Quinn made about you guys being marketing ninjas, we’ve, you know, had some conversations and been able to peek behind the curtain a little bit. Don’t be humble for a minute. You’re super nice, humble guy. But brag on yourselves a little bit to talk about how you can help retailers drive foot traffic and your digital marketing chops.

Brad Siepp 

Yeah, no, I mean, it is definitely, I think, a unique characteristic and differentiation for us as a company as a brand as people in the founding group, who I couldn’t be more grateful to be associated with, you know, we all have digital backgrounds, branding backgrounds. And so between all of us, we have a sort of unlimited capability from a digital marketing perspective. But we like to think that the omni channel or the digital omni channel is something that it all needs to be in sync, right, you can’t go out. And you know, I think these days, I think we all know you can’t just go and do print ads, TV ads, radio ads, maybe you’ve got to, maybe you are savvy, maybe you have a sophisticated digital marketing strategy, you’re on all the websites, you’ve got display all these different things. But at the end of the day, we support all that in house. And so whether it’s us getting the message out on our own, or us being in lockstep with a retailer, even at a regional micro local level, down to the zip code down to actually the square foot in front of your store, right, we know who is more inclined to be interested in lifebloom. We know how to communicate with them in a variety different ways. The hard part is attribution. Right. But I think attribution is something that a lot of people say they can do across all these different channels, whether it’s in the virtual world or physical world. But it really true attribution from digital to retail and back is more about analytics. It’s more about extrapolating insights from the data as opposed to saying, this is exactly what the result was from that span. I think for us, we’re we are marketing ninjas. We are very good stewards of brands. That is, I think, very obvious from our past, endeavours that we have participated in and been very lucky to, to build and grow and, and, and participate in. But ultimately, for us, with the retail industry, we’re in a great position, I think, to drive more traffic. And on top of that, provide higher dwell times. I mean, the reality is, you know, people will jump around trying to get the best price, whatever it may be. They want to know that, hey, that that first store, I went to that second store I went to there was someone there who really cared. And I’m going to go back and give them another chance to talk to them, if they didn’t convert right then in there. I think liason gives associates, it gives managers gives retailers all kinds, the opportunity to have a different conversation, to actually show that you care about what someone is looking for, and why they’re looking for it. So things like dwell time, which I think is overlooked quite a bit can be one of the main reasons to carry likely to have that conversation. And if it’s the right fit for the customer, great. If it’s not, we’re going to know, right? So yeah, but on the back end, the digital side of things. It’s a massive set of tools and infrastructure that we plan on deploying every single day with our retail partners industry.

Mark Kinsley 

And I know you have an entire website dedicated to assets that your dealers can tap into. And I know it’s as simple as logging into the website, treating it like a little e commerce stores, people can grab images and logos and posters and all the fun stuff you need to actually market that in your store. And I think that that’s table stakes now, I mean, that’s like the new mandatory. And a couple that with your digital marketing expertise. I think it’s huge. I think it’s huge for dealers. And I say that only because I’ve gotten to know you guys and and you definitely have like our stamp of approval and trust. And it’s also because so many people in our industry don’t understand how to drive foot traffic. And so many products come to market that you can’t talk about them with confidence. You can’t say to a person standing in front of you suffering a real sleep issue. This is clinically proven to improve your sleep. This is not my opinion. And so when products like that come along, we’d like to shine a big bright light on them. And so please pass along. You know our kudos to your entire team and we’re glad you guys are out of the gates the industry needs smart people like you we need products like this, and we need more people that love sandwiches?

Brad Siepp 

Yeah, no, I mean, look, sandwiches are special. And we’d like to think that life is special, too. I think it really comes down to trust, you know, just building that trust with the consumer, with everyone who works and engages directly on the front lines with the consumer. And for us, you know, the clinical speak for themselves. From a digital asset perspective, Mark, like you had mentioned, you know, we’ve taken great care to make sure that we provide all of the resources and support assets that variety different partners may need. But a lot of it’s very customizable. It’s not very difficult for us to customise all of the messaging and all of the assets that we bring to bear and future assets in a very seamless way. And so, we’re super excited. I’m super grateful to be on the call. You know, I would like to have sandwiches next time, so much. Sure. There’s a lot of great caterers out here in San Diego, we could you know, bring in us. Sandwich chef sandwich sandwich, Chef. Yeah. So you have some,

Mark Kinsley 

so you’re talking about trust. I trust that you will provide us with amazing sandwiches if we, if and when we visit San Diego, but if I’m really going to trust somebody, I need to know a little bit more about them, and I caught wind of a rumour. And you’re going to somebody that’s true or not true. Brad SIPE wasn’t a boyband. Who told you that?

Brad Siepp 

But it is true. We were a New Kids on the Block cover band back in the 80s. I know I don’t look it, but I’m 45. And so yeah,

Mark Quinn 

like a couple years ago.

Brad Siepp 

Yeah, that’s right. And so we performed in Virginia, we performed for all of the Girl Scout Girl Scout packs in the area. So yes, we were New Kids on the Block cover band. I was the last member to join. And, you know, it was it was life changing. It really showed me that I could dance. And I couldn’t sing. So I was like a dancer in the background. But I had moved. And so I’m trying to, you know, pass pass those. Those moves off to onto my kids and others. And so anytime you guys want to have dance auquel I’ll

Mark Quinn 

put Kinsey have to I want to see a move right now. Can you give us a spin or something? You got anything? Good. Here we go. All right. Pay ahead.

Brad Siepp 

I’m really good at the Roger. I’ve added a couple custom steps to the renjo that I don’t think many people have ever seen before. But yeah, you play some new kids. Young MC. I’ll start dancing K OTB

Mark Kinsley 

Hey, my babysitter. Her daughter was like a year or two older than us and they’re a bunch of little kids like first graders. And she made us like do you know New Kids on the Block routine? You know, I was doing the Roger Rabbit the

Brad Siepp 

whole thing. Now it’s there actually the first concert I ever went to never forget Kings Dominion. Don Heidegger’s birthday. It was it was I mean, it was as if, you know, what’s a good way to say it. I mean, it was it was like I said, life change. Life changing. See those guys dancing out there?

Mark Kinsley 

Wow. Well, from life changing to life loom the story? Yeah, bad side.

Mark Quinn 

Brad, you’re awesome. Thanks for being with us, man. And talking about life changing. You know, Kinsley said Life loom is life changing for people, when you talk to people with those conditions, and then when they take the time to come by and thank you, you know, you’ve done something right. And so And thank you to the team back home, thank them for the effort they put into this and caring about people enough to create products like this. And if you’re listening, be sure to reach out to Brad link in the show notes. We’ll make sure to connect you also go and wherever you listen to your podcasts, Spotify, iTunes, whatever, and give us a rating. We’d love that. And most importantly, share it because look, it’s a campfire. You’ve listened to something today that made you think of someone share it with them. And let’s expand our group and our audience so that we can all kind of do this whole thing together. And Kinsley and I promise to keep being the curators of cool stuff cool stuff like Bradley SIPE.

Brad Siepp 

Yeah, well, hey, next time, I’m going to give you a run for your money there. Mark Kinsley, on the air. I didn’t put enough product in so

Mark Kinsley 

I knew you’re going to be coming in strong with the hair game. So I got some extra swoop. I mean, I gave it all I had. This is it.

Brad Siepp 

Well, we’ll do a dance off a sandwich. Competition and here I’ll judge

Mark Quinn 

them all cuz I got no hair. And I got some dance moves. But I don’t think I can compete with you guys.

Mark Kinsley 

Brad, hey, thanks again. Brother. Thank you for taking time to tell the lifeline story. Like you said, Go to life loom calm and people can get connected if your retailer wants a pillowcase once to find out about the programme. and all the stuff behind the scenes that lifebloom can bring to your operation. Brad’s demand to talk to you and you can get connected@lifebloom.com And in the meantime, you keep you keep dancing, you keep eating sandwiches, and keep us posted on your progress here in the industry. And we’ll keep telling your story.

Brad Siepp  Thank you guys appreciate everything you do as well.

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