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Latexco, Shifman Add to Sales Teams 

Latexco promotes Briana Bohaczyk to sales associate, and Shifman hires sales veteran Diana Genshock to manage its Southwest business.

Latexco has promoted Briana Bohaczyk to sales associate, and she will work with existing accounts in the Southeast to strengthen those partnerships as well as develop new opportunities in the region. She reports to Chief Sales Officer Brent Limer.

“Briana demonstrates a strong desire to provide superior service and ability to build good rapport with customers,” Limer says. “When we hired Briana, it was our intention and goal to promote her to the sales team when she showed professional readiness.”

Bohaczyk has been with Latexco US since April 2020 as the customer service manager. Prior to that, she was a channel marketing specialist for Goodman Manufacturing, a large heating and cooling equipment manufacturer in Texas. She has 15 years of experience in customer service roles at bedding and textile companies, including Mattress Firm and Sigmatex-Lanier Textiles.

Shifman Adds Sales Veteran for Southwest Growth

Shifman Mattresses has hired veteran sales professional Diana Genshock as its new Southwest territory manager.

Genshock brings 18 years of sales experience to her new role, including retail and wholesale operations, training and sales management roles in the furniture, technology and luxury consumer goods markets. She will report to Lisa Frey, Shifman national sales director.

“Diana’s diverse professional background and strong business acumen will be an asset to Shifman’s growth in this key market,” Frey says. “She has a proven track record of building strong and profitable business relationships throughout her entire career, which brings great value to our existing and potential retail partners and the distinctive Shifman brand.”

Prior to joining Shifman, Genshock was the e-commerce account manager for furniture resource Abbyson Living with key account responsibilities including marketing, production, inventory flow and online sales. Her career includes serving in sales and operations for companies such as Peloton Interactive, Macy’s, Kauffman’s Department Store, Cort Furniture and Swarovski North America.

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