Newly rebranded as the Design Influencers Tour, submissions are now being accepted by the High Point Market Authority (HPMA) and Esteem Media from design-focused influencers focusing on a variety of digital content channels.
The next tour will take place during the spring 2022 High Point Market, April 2-6.
Previously hosted as the Design Bloggers Tour, the Design Influencers Tour program will bring ten design influencers to High Point Market for a two-day tour of sponsoring showrooms. The team will visit each sponsor for an up-close look at the exhibitor’s company, showroom, and products during a 45-minute presentation and tour, after which they will then feature and discuss their inspiring finds on their individual outlets, including blogs as well as various social media accounts.
“As we’ve maneuvered through the digital landscape these past few years, a diverse portfolio of content channels has become increasingly important,” says Tom Conley, president and CEO of the High Point Market Authority. “Evolving the tour to include both design bloggers and design-focused social media influencers was the next natural step. This shift will allow for a more impactful and farther-reaching digital footprint in terms of tour coverage and exposure.”
The tour will kick off on Sunday, April 3, and conclude on Monday, April 4. Influencers interested in being considered can apply at www.highpointmarket.org/products-and-trends/design-influencers-tour until Friday, January 14.
Exhibitors interested in learning more about this program and its sponsorship opportunities can email marketing@highpointmarket.org. A limited number of tour sponsorships are still available.
