With NFL ambassadors, wellness integrations, and explosive growth, Snooze Mattress Company is rewriting the future of sleep retail—one franchise at a time.
When Mark Kinsley sat down with Brad Taylor, VP of Franchise Development at Snooze Mattress Company, it wasn’t your typical sleep industry interview. Brad brings decades of fitness and franchising experience to the mattress world—and he’s using that background to revolutionize how sleep wellness is delivered at retail.
From Personal Trainer to Franchise Pro
Brad began his career in personal training, eventually launching his own business with his wife before being recruited by Anytime Fitness during its explosive growth phase. Now, at Snooze, he’s channeling that same entrepreneurial energy to scale a brand that’s redefining the mattress store experience.
Awarded, Not Sold
One of Brad’s most powerful insights? Franchises aren’t bought—they’re awarded. Snooze takes a deliberate, people-first approach to expansion, focusing on values like coachability, grit, and being a good human. Using a method called “FORM” (Family, Occupation, Recreation, Motivation), Brad gets to know each potential partner before making any moves.
Super Bowl Vibes & NFL Muscle
Brad’s excitement is contagious—especially when recounting how Super Bowl champs Kevin Minter and Andrew Adams joined the brand as ambassadors. With appearances at the Super Bowl’s media events and VIP parties, Snooze is quickly elevating its profile and mission.
Sleep = Wellness
Brad and Kinsley dig deep into how Snooze isn’t just selling beds—it’s pushing a paradigm shift. From red light therapy to CPAP education to Dream Mapping™, Snooze is positioning itself as a holistic sleep and wellness destination. And with the long-term goal of making mattresses eligible under HSA/FSA programs, the brand’s vision is firmly rooted in prevention.
The Sleep Industry’s Missing Link
Too many people check their nutrition and fitness boxes but ignore sleep. As Brad says, “Your body will break down if you’re not hitting your REM cycles.” This episode is packed with reminders that small health decisions—like sleep, water, and movement—compound over time.
3 Key Takeaways:
- Franchise Fit > Franchise Sale: Snooze awards franchises based on values and alignment, not just finances.
- Wellness is the Differentiator: By integrating health and recovery into the mattress buying experience, Snooze is changing consumer expectations.
- Sleep is Foundational: The industry must move beyond selling furniture and start helping people understand the role of sleep in overall health.
Listen to the podcast about Matt Smith and Snooze Mattress Company.
Special Thanks to Our Partners
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