What happens when you mix 20 years of independent retail experience with a passion for mattresses? You get Chad Fischer, the new Director of Bedding at BrandSource, and he’s on a mission to shake things up in the sleep industry!
Mark Kinsley welcomes Chad Fischer, a seasoned leader in the bedding industry, who has stepped into a brand-new role at BrandSource. Chad shares his journey, his vision for growing the bedding division, and why independent retailers should be paying attention.
SUMMARY:
In this episode, Chad Fischer dives into his priorities at BrandSource, a powerhouse buying group focused on independent retailers. He explains why BrandSource created a dedicated bedding division and how he plans to elevate it. From vendor partnerships to marketing strategy and merchandising, Chad outlines the roadmap for independent retailers looking to stay competitive in an evolving market. Plus, he and Mark break down Nebraska trivia (spoiler: Chimney Rock is involved), husking corn techniques, and the importance of investing in people for long-term success.
KEY TAKEAWAYS
1) Vendor Partnerships Matter – Fisher emphasizes that successful buying groups focus on strategic partnerships, not just signing up vendors.
2) Marketing Can Be a Game Changer – BrandSource’s in-house agency helps retailers navigate digital marketing without overpaying.
3) Stay the Course – With industry shakeups happening, Chad advises retailers to stay steady, build strong partnerships, and focus on long-term growth.
Tags: mattress industry, independent retailers, BrandSource, buying groups, Chad Fisher, Mark Kinsley, bedding business, retail growth, marketing strategy, mattress sales, Nebraska trivia, leadership, vendor partnerships, digital marketing, business strategy
