There’s a trend of sleep companies partnering with sports teams—just look at ChiliSleep, which partnered with the Reds and Mariners, as well as the FSU Football team.
And now Mattress Firm is getting in on the game, as they just announced it is the official sleep partner of the Denver Broncos—which includes a Mattress Firm logo patch on the front, upper-left sides of the team’s practice jerseys.
“The Denver Broncos are thrilled about this new partnership with Mattress Firm,” Broncos Chief Commercial Officer Mac Freeman said in a release from the team. “Mattress Firm and the Broncos share a common value of prioritizing health and wellness, and this jersey patch will be a reminder of that commitment.”
Along with the jersey patch, a Mattress Firm Rest and Recovery Center will be developed at UCHealth Training Center to serve as a napping area during training camp.
A Suite Night’s Sleep experience will give people a chance to spend the night in a suite at Empower Field at Mile High. At each home game this season, fans can participate in the Sack Your Mattress promotion where guests can enter to win free game tickets after every Broncos sack. One winner will receive a free mattress as a part of that activation.
“As Colorado’s largest mattress retailer, we are thrilled to partner with the Denver Broncos, an organization that recognizes the importance of sleep as an essential component of overall wellness,” said, John Eck, Mattress Firm’s president and CEO. “At Mattress Firm, we know that prioritizing rest and adequate sleep are essential to the body’s restoration and recovery and believe this partnership supports our goal to continue shifting modern sleep culture and the conversation around sleep by highlighting it as a part of an overall wellness lifestyle.”
