Discover the blend of tradition, innovation, and quality that defines City Mattress’s retail strategy.
In the world of retail, few names stand out like City Mattress. Known for its quality products and family-owned ethos, City Mattress has been a staple in the industry since 1964. In this episode, host Mark Kinsley sat down with Jason Goodman, Head of Business Development at City Mattress, to uncover the secrets behind their enduring success.
The Secret Sauce of City Mattress
Jason Goodman, who brings a unique perspective as both an insider and outsider, likens the company’s success to a 250-year-old ravioli recipe—time-tested and perfected over generations. Founded by Jay Schiller, City Mattress has passed down its business principles like a cherished family recipe, ensuring consistency and quality are at the forefront of its operations.
From Retail to Innovation
Goodman’s journey from the mattress industry to entertainment and back again highlights the dynamic nature of retail. His jump to City Mattress was fueled by a passion for the brand’s ethos and the innovative PranaSleep product line. Prana Sleep, a key ingredient in City Mattress’s success, combines luxury, quality, and a unique selling proposition by owning the entire product lifecycle from factory to showroom.
PranaSleep: A Unique Offering
What sets PranaSleep apart is its dedication to quality and innovation. With proprietary technology allowing for latex quilting and adjustable slat systems, PranaSleep offers a customizable, high-end sleep experience. This approach not only satisfies a variety of consumer preferences but also ensures longevity and satisfaction in their products.
The Retail Cookbook
At the heart of City Mattress’s strategy is what Goodman calls the “retail cookbook,” a framework balancing quality of sale, traffic, and unit velocity to achieve same-store margin dollar growth. This systematic approach allows City Mattress to navigate the ever-changing retail landscape successfully.
Key Takeaways:
- Innovation and Quality: Prana Sleep’s unique product offerings exemplify City Mattress’s commitment to high standards.
- Cultural Ethos: A family-centric approach and dedication to employee satisfaction are pivotal to their success.
- Retail Strategy: The retail cookbook framework provides a structured approach to maintaining and growing market presence.
For more insights into the strategies behind City Mattress’s success, explore our related articles on the fam.com and discover how you can implement these practices in your own business.
Special Thanks to Our Partners
PranaSleep
PranaSleep is the luxury mattress collection that’s quietly driven success inside one of America’s top retailers. For the first time ever, this elite line is available to select top-tier retail partners.
Handcrafted in pristine U.S. factories with meticulous attention to detail, PranaSleep mattresses feature 100% natural materials, high-performance luxury latex, and the world’s only machines that quilt latex directly into the top panel—creating a one-of-a-kind, indulgent sleep experience.
Born from decades of sleep industry expertise and built on real-world retail feedback, PranaSleep is engineered to deliver unmatched comfort, support, and retail performance. Elevate your assortment, differentiate your floor, and give your customers the best possible sleep—and a reason to return.
Visit PranaSleep.com to apply now.
