SAVE THE DATE: Sleep Summit Oct 8-11, 2024

Ep. 18: Tempur-Sealy Acquiring Mattress Firm? Breaking Down the Implications

Since November, people have been asking us for our opinion on the rumor of Tempur Sealy acquiring Mattress Firm. In this episode (recorded 1/2/23), we outline our thoughts on the implications this would have — both for consumers and across the mattress industry. About the “Mike It Up” Podcast: Hosted by’s Mike Magnuson and […]

Ep. 17: Wedbush Equity Research Analyst – Seth Basham

Seth Basham is in as good a position as anyone to see where the mattress industry is headed. As an equity research analyst for WedBush Securities, Basham covers all of the pure-play public mattress companies — like TSI, Sleep Number, and Purple — in addition to a number of other companies in big-ticket retail categories […]

Ep. 15: Mattress Innovation: Do Consumers Care?

In this episode, Jeff and Mike discuss the costs and benefits of product “innovation” in the mattress category, revealing some key insights derived from consumer surveys that GoodBed has done on this topic.

Ep. 14: Mike It Up Chat With Casper CEO Philip Krim

Jeff and Mike catch up with Casper co-founder and CEO, Philip Krim and chat about how Casper has navigated the uncertainty of the pandemic, highlight some of the most interesting segments of the evolving sleep ecosystem, and discuss Casper’s new Snow cooling technology and how it fits into future product strategy.

Ep. 13. Best Mattress Brand Ad Campaigns of All Time?

Just for fun, Mike and Jeff take a look back at some of the most memorable national advertising campaigns that have come from mattress brands over the past 20+ years, highlighting the ones that they think stand the test of time.

Ep. 12: Mike It Up Interview Purple CEO Joe Megibow

In this week’s Mike It Up podcast, Jeff and Mike sit down with Purple CEO Joe Megibow as he shares deep insights about the confluence of data and action, building and maintaining consumer trust, and Purple’s plans for the future.