Broad River Retail (BRR) will donate a mattress to a child in need for every mattress sold at all 31 Broad River Retail-owned and operated Ashley stores from Friday, August 12 through Monday, August 15, 2022.
“Thousands of children in Broad River Retail’s communities don’t have a bed,” says Charlie Malouf, Broad River Retail President and CEO. “We believe that every child should have a good night’s sleep and a bed to call their own. Thanks to Ashley’s Hope to Dream program, we can help make that happen.”
Broad River Retail participates in Ashley’s Hope to Dream every day throughout the year by donating a portion of every mattress sold to the program.
A portion of each mattress sale is donated to Hope To Dream, which provides bed frames and mattresses to local charitable partners that distribute beds, bedding, and pillows to families in need.
Since 2010, Hope To Dream has provided over 125,000 children in North America with beds for a better night’s sleep.
Also read: Here’s What’s Working For Broad River Retail
Broad River Retail’s goal is to donate 500 mattresses from August 12-15, as it has already donated 372 mattresses so far in 2022 and has a goal of 1,222 mattresses by the end of the year.
“During our unique, four-day Buy-a-Mattress-Give-a-Mattress Event, we are accelerating our everyday efforts in order to amplify the gift of sleep to local children in need,” Malouf says. “This provides an opportunity to participate in supporting local children in need with the purchase of a new mattress from any of our stores.”
Organizations Served:
- Asheville, North Carolina – Homeward Bound
- Augusta, Georgia – Restart Augusta
- Charlotte, North Carolina – Beds for Kids
- Columbia, South Carolina – Family Promise of the Midlands
- Durham, North Carolina – Housing for New Hope
- Raleigh, North Carolina – Green Chair Project
- Upstate South Carolina – Miracle Hill Ministries
“Broad River Retail’s commitment to furnishing life’s best memories doesn’t stop at furniture,” says Kim Harkness, Senior Director, Marketing, Communications, and Community Outreach. “We strive to make a lasting difference in the areas we serve throughout North Carolina, South
Carolina, and Georgia.”
