Saddle up, retailers – the Retail Doctor is making a house call to diagnose your learning and training gaps!
In this episode, Bob Phibbs sneaks in like Nancy Drew to investigate the mysteries plaguing your sales. Through his retail revelations, you’ll learn the prescription for training and coaching your employees. Take two tidbits and call Bob in the morning if you still have poor customer service.
Bob Phibbs, the self-proclaimed Retail Doctor, lets us in on industry secrets to concoct a cure for inadequate training. He distinguishes the diseases of learning and training, emphasizing the need for hands-on engagement versus mere information absorption. Coaching and rewards are highlighted as vaccines to reinforce training and boost performance. Bob advises constructing a positive learning culture, holding teams accountable, and tapping into personal motivation. The key to complete recovery is continuous improvement, debriefing, and crafting intentional habits. Consider Bob your retail pharmacist – follow his prescribed training regimen, and your sales will be the picture of health. This Retail MD knows the business ills; heed his wisdom so your store isn’t the next casualty!
Takeaways
- Learning involves using ears and eyes to absorb information, while training requires hands-on practice and engagement of the brain.
- Coaching and rewards are essential for reinforcing training and driving performance.
- Creating a positive learning and training culture is crucial for success in retail.
- Motivation and holding oneself accountable are key to personal and professional growth.
- Continuous improvement, debriefing, and intentional habits are essential for achieving success in retail.
Chapters
00:00Introduction
00:33Transition to the topic of learning, training, and coaching
01:10Difference between learning and training
02:07Importance of coaching and rewards
03:33The problem with ineffective training
04:16The importance of challenging the brain for information retention
05:26The impact of continuous learning and training on business success
06:32Engaging adult learners and holding them accountable
07:08Overcoming the fear of correcting others
08:42Creating a positive learning and training culture
09:25Using questioning techniques to correct and coach
10:55The importance of mindset and motivation
11:41The significance of selling value and building trust
12:48Effective role-playing techniques
14:08The power of greetings and rapport-building
15:18Understanding customer needs and avoiding assumptions
16:43Shifting mindset and unlearning negative beliefs
17:25Finding motivation and holding oneself accountable
19:14Identifying personal why and purpose
20:36Rewarding oneself for progress and achievements
22:04Developing intentional habits and identity
23:45Overcoming negativity and focusing on the positive
25:50Creating a culture of debrief and continuous improvement
28:56Taking ownership and holding oneself accountable
30:48Developing muscle memory through practice and repetition
32:19Becoming consciously aware and mastering skills
34:10The importance of reviewing and analyzing performance
36:20The game of retail and the power of choice
37:42Maintaining motivation and redefining one’s why
38:11The importance of enjoying the journey and embracing challenges
38:31Closing thoughts
