A Qué Te Dedicas? One Question to Spark the Soul on Two Wheels in Spain

How a Simple Question in Spain Unraveled New Perspectives on Work and Passion


Mark and Tara recently embarked on a transformative journey through Catalonia, Spain. Guided by the inspiring Harvey with Duvine Cycling + Adventure Co., Mark and his companions were challenged to look beyond job titles and delve into the deeper question, “A que te dedicas?”—a question that redefined their understanding of dedication and purpose.

Exploring Catalonia’s Rich Tapestry:
During a five-night cycling tour, Mark discovered the heart of Catalonia. From Salvador Dali’s boyhood home in Figueres to the stunning coastal stretch of Costa Brava, every pedal stroke was a narrative of history, culture, and breathtaking views. The experience was not just about cycling; it was an immersion into the stories of people and places that breathe life into this vibrant region.

Encounters with Artistry and Tradition:
A highlight of the journey was a tea ceremony at Catarina Roma’s pottery studio. Catarina’s dedication to her craft, from digging wild clay to creating beautiful ceramics, was a testament to the deep connection between passion and purpose. This experience, coupled with a dinner at a 300-year-old farm, showcased the profound relationship between tradition and modernity, where every meal and every story carried the flavor of generations.

The Question That Changes Everything:
Harvey, the guide, introduced the group to “A que te dedicas?”—not just a question of work, but one of life’s deeper commitments. This simple query opened the door to personal introspection and group bonding, revealing that dedication transcends job titles. It connects to the heart of what drives us and shapes our path.

Global Perspectives on Purpose:
Mark’s reflections extended beyond Spain, touching on global concepts like Japan’s Ikigai and Greece’s Meraki. These diverse cultural philosophies illustrate that dedication is a universal pursuit, each culture offering unique insights into living with purpose and passion.

Connecting to the Mattress Industry:
In the context of Mark’s mission to helping people get better sleep, this journey underscored the importance of dedication in the mattress industry. Beyond selling products, it’s about improving lives through better sleep, echoing the same dedication seen in the artisans and farmers of Catalonia.

Key Takeaways:

  • Dedication is Universal: Across cultures, dedication is about more than work; it’s about life’s true calling.
  • Cultural Insights Enrich Purpose: Exploring global philosophies can deepen our understanding of personal and professional dedication.
  • The Power of Community: Experiences shared with others enhance our dedication to personal and collective growth.

Explore more about dedication and purpose by joining us at the upcoming Sleep Summit, where passion meets innovation.


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