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30,000 Select Buyers Test JuniperMarket Ahead of January Launch 

JuniperMarket is giving more than 30,000 select buyers a preview of the tech to source from the site’s more than one million gift and home décor products. 

“We are putting the final touches on JuniperMarket before our grand opening,” explained Bill Furlong, Juniper CEO. “These 30,000+ invited users will give us final insights that will ensure we have the intuitive, omnichannel tool buyers need when it opens to the full retail and design community at the start of the winter 2022 buying season.”

The preview buyers—a combination of active users of Juniper as well as loyal attendees to IMC’s physical markets in Atlanta, Las Vegas, and High Point—represent a cross-section of buying power and follow two previous month-long testing phases during which smaller, select groups of buyers were invited to use the platform for discovery and order-writing and to provide feedback about their user experience.

Commerce-ready content on JuniperMarket has accelerated going into the launch with some 1 million SKUs now live on the site, with an average of 30,000-plus home furnishings products being added each week. 

As part of its launch in January, JuniperMarket will hold a series of events at IMC’s Winter 2022 Atlanta Market and Las Vegas Market, including a Market Kickoff Party, daily cocktail hours, the JuniperMarket Experience Center, a seminar about bringing your business into the digital worlds, and more. 

Buyers can register for JuniperMarket when they register for either market and at the JuniperMarket Experience Centers at both markets. 

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